1988
20
$150,000
$35,000
$350,000
No
Field of Dreams is one of America’s most recognized names in authentic sports memorabilia and collectibles. Established as a trusted destination for fans, collectors, and sports enthusiasts, the brand has become synonymous with quality, authenticity, and passion for the game. Each Field of Dreams store offers a curated selection of signed sports items, rare collectibles, framed artwork, and limited-edition pieces from top athletes and legendary teams.
As a franchise, Field of Dreams provides entrepreneurs with the opportunity to step into a well-established retail business backed by a respected national brand. Whether inside major malls or standalone locations, Field of Dreams stores are immersive destinations where sports passion meets investment-grade collectibles.
The brand’s dedication to authenticity, supported by industry-leading partnerships and rigorous certification processes, gives every customer the confidence that they’re buying genuine, high-value pieces. For investors, this translates into strong brand credibility, loyal repeat customers, and consistent foot traffic driven by the timeless appeal of sports.
Why Invest in a Field of Dreams Franchise?
Investing in a Field of Dreams franchise means joining a powerful brand built around passion, prestige, and profitability. The collectibles industry in the U.S. has seen significant growth in recent years, with sports memorabilia sales alone exceeding billions annually. As nostalgia and fan engagement continue to rise, Field of Dreams remains at the forefront of this expanding market.
The brand’s proven business model is built on decades of retail success, offering franchisees a turnkey system that includes premium store design, curated product selection, and robust marketing support. With an established national reputation, Field of Dreams franchises benefit from strong consumer trust and brand recognition — two elements critical for success in the high-value collectibles industry.
Franchise owners gain access to exclusive supplier relationships, proprietary merchandise, and corporate partnerships that independent store owners simply can’t access. This ensures steady margins, unique offerings, and ongoing demand from sports fans and collectors nationwide.
Field of Dreams was founded in 1988 and has since become one of the leading names in authentic sports collectibles in the United States. Headquartered in the U.S., the company has developed a widespread network of retail stores located in some of America’s most popular shopping malls and tourist destinations.
Over the past three decades, Field of Dreams has built its reputation on integrity, authenticity, and exceptional customer experience. The franchise is known for featuring items signed by iconic athletes such as Michael Jordan, Derek Jeter, Tom Brady, Wayne Gretzky, and other sports legends.
Today, the brand continues to grow, expanding its presence through franchising and online platforms to reach collectors across the country. Field of Dreams operates in the retail and specialty collectibles industry, a niche yet rapidly growing segment within the broader retail market.
Franchise Units (Estimated): 20+ operating locations across the USA
Established Year: 1988
Founders: Sports enthusiasts and memorabilia experts (corporate ownership now manages franchise expansion)
Headquarters: United States
Field of Dreams ensures that every franchisee is fully equipped to operate a successful store, regardless of prior retail experience. The brand’s support system covers every phase of business development — from site selection to grand opening and beyond.
Pre-Launch Support:
Comprehensive site selection guidance and lease negotiation assistance
Store design, layout, and visual merchandising support to ensure brand consistency
Inventory planning and initial product assortment setup
Operational Training:
A multi-day training program at the corporate headquarters covering store operations, point-of-sale systems, customer engagement, and merchandising
On-site support during store setup and initial days of operation
Continuous training modules to stay updated on new products, trends, and best practices
Marketing & Growth Support:
National brand advertising and social media campaigns to drive awareness
Access to marketing templates, digital assets, and promotional event materials
Guidance on local marketing strategies, influencer collaborations, and sports event tie-ins
Ongoing Support:
Regular operational audits and business consultations
Access to a dedicated franchise representative for personalized support
Vendor updates and exclusive product launches for franchise owners
The ideal Field of Dreams franchisee is someone who shares a genuine love for sports, collectibles, and entrepreneurship. While retail experience is an asset, it is not a requirement — the brand’s structured training and support make it accessible to motivated individuals from diverse backgrounds.
Preferred Qualities:
Passion for sports, memorabilia, and customer engagement
Entrepreneurial mindset with strong leadership and management skills
Ability to manage staff and deliver exceptional in-store experiences
Financial capability to invest and sustain operations during the initial phase
Willingness to follow a proven franchise system and uphold brand standards
Investment Capability:
Suitable for investors seeking a semi-absentee or hands-on retail business
Ideal for locations within major malls, entertainment districts, or high-traffic areas
Field of Dreams offers a compelling franchise investment opportunity with scalable potential. Below is an estimated overview of financial requirements:
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Investment Range | $150,000 – $350,000 |
| Minimum Liquid Capital Required | $100,000 |
| Infrastructure & Build-Out Costs | $75,000 – $200,000 |
| Initial Inventory & Merchandise | $50,000 – $100,000 |
| Marketing & Grand Opening Budget | $10,000 – $25,000 |
| Royalty Fee | 6% of gross sales |
| National Marketing Contribution | 2% of gross sales |
| Expected ROI | 2 – 3 years |
| Break-Even Time | 12 – 18 months |
| Franchise Units (Approx.) | 20+ across the U.S. |
Revenue Streams:
In-store sales of signed memorabilia and collectibles
Online orders and limited-edition merchandise sales
Event-based sales (autograph signings, sports conventions, and meet-and-greets)
Custom framing and personalized sports art
