2014
25
$350,000
$35,000
$650,000
No
The Fish Bone franchise brings a bold and flavorful twist to the American seafood dining experience. Known for its fresh catches, coastal-inspired ambiance, and signature sauces, Fish Bone has carved a strong reputation as a go-to destination for seafood lovers. The franchise combines premium ingredients with an approachable, family-friendly atmosphere that attracts both casual diners and food enthusiasts alike.
With a strong focus on quality, consistency, and customer satisfaction, Fish Bone offers a modern seafood concept that fills a growing gap in the U.S. casual dining market—authentic, freshly prepared seafood at an affordable price point. Each location delivers a vibrant experience with a menu featuring grilled fish, shrimp, crab, calamari, and signature bowls, paired with handcrafted sauces that highlight the brand’s coastal roots.
Fish Bone’s success is built on more than great food—it’s built on a scalable business model designed for long-term growth. From streamlined kitchen operations to national supply partnerships, every aspect of the Fish Bone system is designed to make ownership accessible, profitable, and rewarding.
Why Invest in This Franchise?
Investing in the Fish Bone franchise means joining a fast-growing segment of the restaurant industry with high consumer demand and strong unit economics. Americans are increasingly choosing seafood for its health benefits, sustainability, and flavor versatility—and Fish Bone is positioned perfectly to capture that trend.
Here’s why investors are choosing Fish Bone:
Proven Concept: The brand has developed a menu and operational system that consistently deliver strong margins and repeat customers.
Fast-Growing Market: The U.S. seafood restaurant industry exceeds $10 billion annually, with continued year-over-year growth.
Streamlined Operations: Efficient buildout, minimal food waste, and simplified training reduce overhead costs.
Brand Recognition: A memorable brand name and modern aesthetic that appeals to families, millennials, and professionals alike.
Support & Partnership: Comprehensive franchisor support ensures that franchisees never navigate the process alone.
Founded in 2014, Fish Bone started as a small coastal seafood grill committed to bringing fresh, flavorful seafood to local communities. Its founders—experienced restaurateurs with a passion for authentic seafood cuisine—saw a need for a fast-casual brand that offered both quality and accessibility.
The first Fish Bone location quickly gained attention for its unique concept and customer-centric approach. Today, the brand operates over 25 franchise units across multiple U.S. states, expanding through a franchise model that emphasizes local ownership and operational excellence.
Fish Bone operates under private ownership and remains dedicated to maintaining the same freshness and authenticity that defined its early success. The brand is now recognized within the casual dining and fast-casual seafood restaurant industry as a top emerging franchise opportunity.
Fish Bone believes in building franchisee success from day one. Every partner receives end-to-end support covering all aspects of setup, launch, and ongoing operations.
Pre-Launch Support:
Real estate and site selection guidance based on demographic and traffic analysis.
Assistance with restaurant design, layout, and buildout to reflect Fish Bone’s brand identity.
Vendor and equipment sourcing with negotiated national pricing.
Training Programs:
Comprehensive initial training (2–4 weeks) at headquarters and on-site.
In-depth instruction on kitchen operations, customer service, and brand standards.
Marketing and social media workshops to help new owners attract local audiences.
Ongoing Support:
Dedicated franchise consultant for business performance tracking.
Regular menu updates and product innovation.
National advertising campaigns and digital marketing materials.
Continuous education through online modules and webinars.
The Fish Bone team is committed to ensuring each franchisee feels supported every step of the way—because their success is the brand’s success.
The Fish Bone franchise is built for entrepreneurs who want to combine their business ambitions with a love for great food, community engagement, and customer satisfaction. Fish Bone franchisees are not just investors—they’re passionate operators who believe in delivering an authentic seafood experience with consistency and heart
Here’s a detailed look at the ideal franchisee profile:
1. Entrepreneurial Spirit
Fish Bone seeks individuals with an entrepreneurial drive and a hands-on approach to business. Whether you’re a first-time business owner or a seasoned operator, you should be motivated to grow a local brand presence and build a loyal customer base.
A genuine enthusiasm for the restaurant and hospitality industry is key. While prior experience in food service is a plus, it’s not mandatory. What matters most is a dedication to maintaining Fish Bone’s high standards of quality, freshness, and customer service.
Franchisees should be confident leaders who can inspire and manage staff effectively. From hiring and training to ensuring operational excellence, the ideal franchisee knows how to lead a team toward shared goals.
Prospective owners should have the financial resources to support the setup and growth of their franchise location.
Minimum Liquid Capital: $150,000
Net Worth Requirement: $400,000+
This ensures that franchisees can cover startup expenses, manage early operations, and maintain sufficient working capital for marketing and staffing.
Fish Bone franchisees should align with the brand’s values of quality, transparency, and community. The ideal candidate cares deeply about customer satisfaction, local reputation, and contributing positively to their area’s dining scene.
Ideal locations include high-traffic urban and suburban areas, especially near shopping centers, residential neighborhoods, and office districts. Franchisees should understand their local market and have a desire to become an active part of their community.
The most successful Fish Bone franchisees think beyond a single store. They aim to grow into multi-unit ownership, building regional brand awareness and expanding their investment portfolio over time.
Below is a breakdown of the estimated financial investment required to open a Fish Bone franchise in the U.S.:
| Expense Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Investment Range | $350,000 – $650,000 |
| Minimum Liquid Capital Required | $150,000 |
| Net Worth Requirement | $400,000+ |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Working Capital (First 3 Months) | $25,000 – $50,000 |
| Expected ROI | 20% – 30% annually |
| Average Break-Even Time | 12 – 18 months |
| Franchise Units (Current) | 25+ |
Revenue Streams:
Dine-in and takeout sales
Online delivery and catering
Branded sauces and retail seafood products
The Fish Bone franchise model delivers a compelling mix of high customer retention, strong margins, and scalable operations—ideal for investors seeking both profitability and purpose.
