2007
25
$350,000
$49,000
$700,000
No
FLOSS Dental is redefining what Americans expect from their dental care experience. Founded with the vision of merging advanced technology, exceptional patient care, and sleek modern design, FLOSS Dental has become one of the most recognized names in cosmetic and general dentistry across the United States. The brand blends a spa-like environment with clinical precision—offering everything from cleanings and whitening to restorative and cosmetic procedures.
Since its inception, FLOSS has attracted both dental professionals and entrepreneurs who value innovation, efficiency, and strong business systems. With its unique blend of hospitality-inspired service and professional dental excellence, FLOSS Dental stands as a proven model in the fast-growing dental and healthcare franchise industry.
As consumer expectations for convenience, comfort, and care continue to evolve, FLOSS has positioned itself at the forefront—providing franchise owners a scalable, tech-driven business model with ongoing support, brand recognition, and profitability potential.
Why Invest in This Franchise?
The dental care industry in the United States is valued at over $150 billion and continues to grow annually, driven by increasing awareness of oral health and cosmetic enhancements. FLOSS Dental provides a turnkey solution for investors who want to enter this stable and lucrative field without needing prior clinical experience.
The brand differentiates itself with a luxury-meets-efficiency model—offering same-day appointments, transparent pricing, digital imaging, and advanced equipment. This modern approach not only attracts patients but also creates strong retention through loyalty and referral programs.
Franchisees benefit from:
A proven operational system with decades of refinement
Comprehensive marketing and lead-generation support
Low staff turnover and streamlined processes
High patient satisfaction and repeat business
Access to the expanding health and wellness consumer segment
Established Year: 2007
Founder: Dr. Clint Herzog, DDS
Headquarters: Houston, Texas, USA
Industry Category: Healthcare, Cosmetic & General Dentistry
Franchise Units: 25+ (and expanding across major U.S. cities)
FLOSS Dental was founded in 2007 by Dr. Clint Herzog, a forward-thinking dentist who envisioned a refreshing, patient-centered approach to oral care. Frustrated with the cold, clinical experience often associated with dental visits, Dr. Herzog sought to build a brand that blended cutting-edge technology, luxurious design, and hospitality-driven service — transforming the dental office into a space where patients actually look forward to their appointments.
From its flagship location in Houston, Texas, FLOSS quickly captured the attention of both patients and industry professionals. Its sleek interiors, digital systems, and patient-friendly approach helped it grow from a single clinic into a trusted multi-unit brand across the United States. Today, FLOSS Dental is known as one of America’s most modern dental franchise systems — combining the professionalism of a healthcare brand with the branding and scalability of a retail business.
The FLOSS Dental franchise model was developed to empower dental professionals and investors alike to own and operate successful practices backed by proven systems. The franchise offers comprehensive support in every aspect — from clinic design and setup to marketing, operations, and patient management systems — allowing franchise owners to focus on providing exceptional care while building a sustainable, profitable business.
With a growing footprint in states like Texas, Arizona, Colorado, and California, FLOSS continues to expand its market presence in the premium dental and wellness category, serving as a benchmark for innovation in the U.S. dental industry. Its mission remains clear: to make top-tier dental care accessible, modern, and enjoyable for everyone.
FLOSS Dental provides extensive franchise support at every stage—from launch to long-term growth. Their training and development system is designed to ensure that franchise partners feel confident operating both the business and patient-facing sides of the clinic.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and design layout
Guidance on licensing and regulatory compliance
Vendor setup for dental equipment, technology, and materials
Staff hiring and HR onboarding support
Training Program:
Comprehensive initial training at FLOSS headquarters and an operating clinic
Hands-on instruction in operations, finance, customer service, and team management
Optional clinical integration training for dentists joining the network
Ongoing Support:
Dedicated field consultants for performance tracking
Marketing campaigns, local SEO, and patient acquisition systems
Continuous R&D to keep franchisees aligned with the latest dental technology
Access to proprietary software and patient management systems
FLOSS Dental is ideal for:
Dentists or dental professionals who want to operate under a trusted national brand while maintaining clinical independence.
Investors or entrepreneurs seeking an entry into the healthcare and wellness sector without needing prior dental experience.
Ideal Candidates Should Possess:
A strong entrepreneurial mindset with leadership skills
The ability to manage operations and build community relationships
Passion for customer service, patient care, and brand integrity
Investment capability within the healthcare franchise range ($300K–$700K)
A preferred location in high-traffic or residential areas with strong demographics
Whether you’re a dentist looking to scale or an entrepreneur ready to own a recession-resistant business, FLOSS Dental offers a powerful blend of purpose and profit.
Below is a detailed breakdown of the estimated investment and financial structure for owning a FLOSS Dental franchise in the USA. These figures are based on average startup costs and may vary depending on location, clinic size, and market conditions.
| Category | Estimated Amount (USD) | Details / Inclusions |
|---|---|---|
| Total Investment Required | $350,000 – $700,000 | Includes all startup costs such as construction, equipment, training, and working capital. |
| Minimum Liquid Capital Required | $300,000 | Recommended minimum available liquid funds to qualify for franchise ownership. |
| Franchise Fee | $49,000 – $60,000 | One-time fee for brand rights, initial training, and onboarding support. |
| Royalty Fees | 6% of Gross Sales | Paid monthly to FLOSS Dental for continued use of brand systems and support. |
| National Marketing Fund Contribution | 2% of Gross Sales | Supports national and regional marketing, PR, and online advertising efforts. |
| Clinic Build-Out / Infrastructure Cost | $150,000 – $300,000 | Covers leasehold improvements, interior design, and custom layout per brand standards. |
| Dental Equipment & Supplies | $100,000 – $200,000 | Includes chairs, sterilization systems, dental tools, digital scanners, and software setup. |
| Technology & Software Systems | $25,000 – $40,000 | For management software, CRM, digital imaging, and POS integration. |
| Marketing & Grand Opening Budget | $20,000 – $40,000 | Covers digital marketing, community outreach, and promotional launch campaigns. |
| Working Capital (First 3–6 Months) | $40,000 – $70,000 | For staff salaries, utilities, and initial operating expenses. |
| Expected Break-Even Period | 12 – 18 Months | Average time to cover operational costs and reach profitability. |
| Projected ROI Timeline | 24 – 36 Months | Expected timeframe for full return on investment, depending on location and management. |
| Revenue Streams | Multiple | Includes general dentistry, cosmetic dentistry, orthodontics, whitening, and preventive care services. |
