Established
2017
Franchise Units
15
Minimum Investment
₹ 2,50,00,000
Franchise Fee
₹ 30,00,000
Total Investment Range
₹ 3,00,00,000
Home Based
No
Description
The Indian hospitality sector is undergoing a massive shift. Urban consumers are no longer just looking for a place to get a drink; they are seeking immersive entertainment, high-energy social environments, and premium dining experiences. The Studs Sports Bar & Grill sits perfectly at the intersection of this evolution. Positioned as India’s premier homegrown luxury sports bar and lounge concept, The Studs blends the electric atmosphere of a world-class stadium with the sophistication of a high-end pub and casual dining restaurant.
Managed by its parent company, Ambros World Foods (AWF), the brand bridges the gap between conventional nightlife and family-friendly sports entertainment. Whether it is a high-stakes India-Pakistan cricket match, a late-night European football screening, or a high-octane Formula 1 race, The Studs transforms game days into community celebrations. Featuring contemporary global and modern Indian cuisine, custom mixology, state-of-the-art audio-visual setups, and engaging pub games (including PlayStation setups right at the tables), the brand provides an all-day, high-yield revenue ecosystem. By focusing heavily on premium aesthetics, consistent service standards, and tech-driven operations, The Studs has successfully redefined nightlife across both Tier-1 metros and booming Tier-2 markets in India.
Background
The Studs Sports Bar & Grill was conceptualized to fill a glaring void in the Indian F&B market: the absence of authentic, internationally-scaled sports lounges that do not compromise on gourmet dining.
Founded Year: 2017
Brand Origin: Mumbai, Maharashtra
Parent Company: Ambros World Foods (AWF)
Founders: Co-founded by Miten Shah (a Chartered Accountant and former investment banker with a background at HUL, Ranbaxy, and the World Bank) and Abhilash Menon (an F&B operations veteran with over 20 years of international hospitality experience).
Franchise Active Units: 15 signed and active outlets across India.
Market Presence: Pan-India footprints across major cities and high-growth hubs including Mumbai, Bangalore, Pune, Nagpur, Nainital, Ranchi, and Jalandhar.
Industry Category: Food & Beverage / Premium Sports Bar, Lounge & Casual Dining.
The synergy between the founders ensures that every branch is built on a foundation of strict financial discipline, cost engineering, and top-tier hospitality management. The brand's prominence has earned national recognition, featuring on international broadcasts during major ICC World Cups, and winning accolades such as the Best Sports & Entertainment Bar by Condé Nast Traveller UK.
Support Training
1. Pre-Launch & Setup Support
Site Selection & Analytics: Complete assistance in identifying commercial high-streets, premium malls, or corporate hub locations with optimal visibility and footfall.
Architectural & Interior Design: Step-by-step layout planning, acoustic mapping, and high-end audio-visual screen integration blueprints to maintain the signature luxury aesthetic.
Licensing Assistance: Clear operational guidance on securing mandatory local municipal approvals, fire safety clearances, music permissions, and state-specific liquor licenses.
2. Operational & Staff Training
Comprehensive Kitchen & Bar Management: Rigorous training for the Head Chef, bartenders, and kitchen staff on standardized recipes, portion control, and premium mixology.
Standard Operating Procedures (SOPs): Full access to operating manuals governing customer service, billing software, inventory tracking, and waste minimization.
Recruitment Drive: Structural assistance in hiring seasoned center managers, stewards, and technical staff.
3. Marketing & Launch Execution
Launch Strategy: End-to-end execution of the grand opening through hyper-local digital ads, influencer marketing, and media outreach.
Ongoing Event Structuring: Corporate calendar alignments for weekly events, match-day promotions, corporate bookings, and seasonal menu upgrades.
Ideal Candidate
The Studs is looking to partner with ambitious individuals or investment groups who want to scale a premium business format. Prior experience in the restaurant industry is entirely optional, as the brand manages core operational frameworks.
Investment Capacity: Entrepreneurs or investment consortiums capable of deploying capital starting from ₹2.25 Crore to ₹3 Crore.
Business Profile: Corporate professionals, real estate owners with premium commercial holdings, seasoned franchise operators, or hospitality enthusiasts looking to upgrade to a high-ticket, high-recall asset class.
Role Realities: The ideal partner takes charge of local administrative health, monitors financial compliance, and maintains community/corporate ties, while allowing the brand's specialized team to handle everyday operations.
Location Preference: Prime commercial spaces, ground-floor high streets, or premium lifestyle malls across Tier-1 metros and Tier-2 growth capitals.
Financial Detail
| Financial Parameter | Capital Estimates & Details |
| Minimum Capital Required | ₹2.25 Crore |
| Total Investment Range | ₹2.50 Crore – ₹3.00 Crore (Depends on carpet area & city) |
| Franchise / Brand Fee | ₹30 Lakh – ₹45 Lakh |
| Space Required | 2,500 Sq. Ft. to 5,000 Sq. Ft. (Commercial / Ground Floor preferred) |
| Interior & Fit-Out Cost | Approx. ₹70 Lakh |
| Kitchen & Bar Equipment | Approx. ₹50 Lakh |
| Audio-Visual, IT & License Cost | Approx. ₹30 Lakh |
| Initial Working Capital | Approx. ₹10 Lakh |
| Initial Launch & Marketing Budget | Approx. ₹15 Lakh |
| Ongoing Corporate Royalty Fee | 8% of Gross Sales |
| Expected Profit Margins | ~30% |
| Expected Return on Investment (ROI) | 25% to 35% annually |
| Estimated Break-Even Timeframe | 15 to 24 Months |