Established
2018
Franchise Units
5
Minimum Investment
₹ 1,20,00,000
Franchise Fee
₹ 1,77,000
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is experiencing an unprecedented boom, driven by a universal love for street food that has been elevated into hygienic, premium dining experiences. At the absolute forefront of this culinary revolution is Yangkiez by MoMo MaMi & Zen China, an innovative Pan-Asian food concept that has masterfully bridged the gap between authentic street-style comfort and uncompromising gourmet standards.
Originally incubated under the pioneering umbrella of BluePine Foods, the brand carved out a powerful reputation for creating 100% natural, preservative-free Himalayan delicacies. Driven by a passion to democratize high-quality North-Eastern and Pan-Asian flavors, the brand expanded into Yangkiez by MoMo MaMi & Zen China, combining traditional family-sourced recipes with modern operational efficiency.
Unlike conventional fast-food chains that rely heavily on deep-frying and processed ingredients, Yangkiez positions itself on a foundation of health, sustainability, and authenticity. By emphasizing steaming as the primary cooking medium, the brand retains peak nutritional value and authentic flavor profiles, appealing directly to modern, health-conscious urban consumers. From artisan momos crafted with unbleached wheat flour (atta) to innovative spring rolls and curated Chinese delicacies, the brand offers a high-margin, scalable business model that commands exceptional customer retention across Tier-1 and Tier-2 Indian cities.
Background
Established Year: 2018 (Parent entity BluePine Foods founded in 2016)
Franchise Commencement Year: 2020
Active Units: 5+ Flagship and Franchise Outlets
Founders / Parent Management: Incubated by BluePine Foods / Drass Foods (Managed under Birinj Global ecosystem)
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Pan-Asian Dining
Brand Journey & Market Presence: The brand's journey began with a mission to bring clean, authentic, and unadulterated Himalayan street flavors to urban India. Starting as a successful premium frozen food supplier, the overwhelming consumer demand led to the birth of the Yangkiez retail outlet model. Headquartered in Gurugram, Haryana, the brand has successfully validated its brick-and-mortar operations in the competitive Delhi-NCR market and is aggressively executing its pan-India expansion across Northern, Western, and Southern territories.
Support Training
Pre-Launch Support: Comprehensive assistance with commercial site selection, market micro-analysis, footfall mapping, and complete architectural layout design to optimize kitchen workflows within small square footage.
Operational & Kitchen Training: Intensive hands-on training conducted at flagship company outlets. Staff members are thoroughly trained in inventory management, billing software, standard operating procedures (SOPs), and strict hygiene maintenance.
Supply Chain Integration: Direct onboarding into the centralized distribution network. Franchisees receive seamless, cold-chain deliveries of portion-controlled, semi-prepared inventory, minimizing raw food wastage to near zero.
Marketing & Launch Activation: Provision of complete localized marketing kits, digital asset designs, grand-opening PR blueprints, and automated listings on major food delivery platforms with optimized visibility strategies.
Ongoing Academic & Field Support: Regular periodic audits by regional operational managers to resolve supply bottlenecks, update seasonal menus, and retrain staff to maintain the highest brand standards.
Ideal Candidate
- Entrepreneurial Passion: Individuals who are deeply passionate about the F&B industry and take pride in serving high-quality, sustainable food to their local community.
Professional Background: Prior experience in corporate management, hospitality, retail, or business operations is highly valued, though a track record as an active owner-operator is preferred.
Financial Capability: Investors must possess clean liquid capital corresponding to the initial setup costs, along with a conservative runway for initial working capital.
Location Preferences: High-visibility commercial spaces, shopping malls, food courts, premium high streets, or dense residential market clusters with a high concentration of young professionals and families.
Space Requirements: A commercial carpet area ranging between 100 sq. ft. to 500 sq. ft. (depending on Kiosk vs. Standalone Café format choice).
Financial Detail
| Financial Parameter | Estimated Figures (INR) |
| Minimum Initial Investment | ₹10,000,000 |
| Total Project Cost Range | ₹12,000,000 – ₹20,000,000 (depending on format) |
| Franchise / Brand Fee | ₹1,77,000 (inclusive of applicable taxes) |
| Commercial Space Required | 100 – 500 Sq. Ft. (Kiosk / Standalone) |
| Monthly Royalty / Commission | 5% of Gross Sales |
| Infrastructure & Equipment Cost | Included within the total setup budget |
| Working Capital Reserve | Recommended 3 months of operational expenses |
| Expected Return on Investment (ROI) | Up to 90% |
| Capital Payback / Break-Even Period | 12 to 24 Months |