Established
2012
Franchise Units
200
Minimum Investment
$399,370
Franchise Fee
$60,000
Total Investment Range
$462,097
Home Based
No
Description
In a world where the "yoga-selfie" culture can sometimes feel intimidating, YogaSix stands out as a refreshing, accessible powerhouse in the boutique fitness industry. Founded on the principle that yoga is for everyone, YogaSix has successfully stripped away the "woo-woo" and the elitism, replacing it with a science-backed, results-oriented approach that resonates with the modern American consumer.
As a premier brand under the Xponential Fitness umbrella—the world’s largest curator of boutique fitness brands—YogaSix isn't just a local studio; it's a globally recognized leader in the wellness space. The brand is strategically positioned to capitalize on the massive boutique fitness market by offering a diverse range of six core class types, from restorative "Y6 Restore" to high-intensity "Y6 Sculpt Flow." This variety ensures a broad demographic appeal, high member retention, and a community-driven atmosphere that keeps clients coming back.
Key Selling Points
- Average Unit Volume (AUV): FPRs indicate average unit sales of $956,958.31.
- Sustainability: Yoga is a long-established practice that has gained widespread popularity across the U.S.
- Semi-Absentee Model: Operates as an executive model, allowing owners to hire a manager to oversee daily studio operations.
- Proven Business Model: Established in 2012 with 7 operating locations; follows a model similar to Club Pilates.
- 100% E-commerce: Clients complete payments online for services and packages.
- Premium Retail Locations: Located in high-quality retail spaces with a unique concept and no direct franchise competitor.
- Fast Ramp-Up: Low overhead structure enables a quicker path to profitability.
- Strong Market Demand: Driven by rising obesity rates, an aging population, and broad appeal across all age groups and genders.
- Recession-Resistant: Positioned to perform steadily even during economic downturns.
Background
Support Training
Site Selection Support
Franchisees are provided with a local commercial real estate broker to assist in the site selection process. This broker works across all XPO brands within the market and leverages established landlord relationships where XPO locations already exist. Additionally, an XPO-level VP of Real Estate builds partnerships with national REITs and oversees site pre-approvals, with over 800 approved locations across the country.
Lease Negotiation Support
The XPO real estate team, along with the local broker, assists with LOI preparation and lease negotiations. Franchisees also have access to a panel of pre-approved attorneys to review and approve lease agreements.
Recruitment Support
A national recruiter is available to support franchisees with job postings and hiring needs.
Co-Operative Advertising: Yes
Training & Program Highlights
- System operating platform delivering best-in-class instruction
- Monthly new programming for core classes led by the Director of Education
- Proprietary class offerings
- Multiple signature class formats designed to meet the needs of all clients
- Inclusive, team-oriented culture with a welcoming environment for all levels
- Modern, well-designed studio environments
- High-value offering at a reasonable price point
- Access to RYT 200-hour certified yoga instructors
- Ability to offer 200-hour RYT teacher training programs, creating an additional revenue stream
Ongoing Support
- Monthly support calls to track business performance
- KPI training
- Bi-annual field support visits and reviews
- Turnkey annual marketing calendar
- Ongoing marketing support
Ideal Candidate
YogaSix is looking for leaders, not just practitioners. The ideal candidate typically fits the following profile:
Business Savvy: Strong business acumen with experience in sales, marketing, or management. You should be comfortable managing a team and analyzing financial reports.
Executive Mindset: You don't need to be a yoga teacher. The most successful owners act as "Executives," focusing on growth, community networking, and managing their General Manager.
Passion for Wellness: While you don’t need to do a headstand, you should have a genuine belief in the power of health, fitness, and community building.
Financial Capability: A minimum net worth of $500,000 and at least $100,000 in liquid capital are typically required to qualify.
Location Preference: Ideal locations are high-traffic, "daily needs" retail centers (near grocery stores or coffee shops) in suburban or urban markets with strong demographics.
Financial Detail
Total Investment: $399,370 – $462,097
Minimum Net Worth: $500,000
Cash Investment Required: $100,000
Franchise Fee: $60,000
Royalty Fee: 7%
Advertising Fee: 2%
Average Employees per Unit: 8–10
Item 19 (FPR): Yes
Visa Candidates Accepted: Yes
Ownership Model: Semi-Absentee (Manager-Run)
Franchisees are required to hire a General Manager to manage day-to-day operations. This is not a passive ownership model.
Home-Based: No
B2B Model: No
Master Franchise Opportunities: Not Available
Veteran Discount: Not Available