Established
2012
Franchise Units
200
Minimum Investment
$294,836
Franchise Fee
$60,000
Total Investment Range
$826,265
Home Based
No
Description
In a world where the "yoga-selfie" culture can sometimes feel intimidating, YogaSix stands out as a refreshing, accessible powerhouse in the boutique fitness industry. Founded on the principle that yoga is for everyone, YogaSix has successfully stripped away the "woo-woo" and the elitism, replacing it with a science-backed, results-oriented approach that resonates with the modern American consumer.
As a premier brand under the Xponential Fitness umbrella—the world’s largest curator of boutique fitness brands—YogaSix isn't just a local studio; it's a globally recognized leader in the wellness space. The brand is strategically positioned to capitalize on the massive boutique fitness market by offering a diverse range of six core class types, from restorative "Y6 Restore" to high-intensity "Y6 Sculpt Flow." This variety ensures a broad demographic appeal, high member retention, and a community-driven atmosphere that keeps clients coming back.
Why Invest in YogaSix?
Recurring Revenue Model: The business is built on monthly memberships, providing predictable cash flow and long-term stability.
World-Class Backing: Being part of the Xponential Fitness family provides you with the same institutional knowledge and vendor relationships that power global fitness leaders.
Inclusive Brand Appeal: Unlike niche studios, YogaSix attracts everyone from "vinyasa veterans" to "total newbies," dramatically increasing your potential customer base.
High Brand Loyalty: The brand boasts incredible customer retention, which translates to lower acquisition costs and higher lifetime value for members.
Scalability: The streamlined operations make it easier to manage multiple units and grow your portfolio across various territories.
Background
Established Year: 2012 (Founded in San Diego, CA)
Franchising Began: 2018 (Acquired by Xponential Fitness)
Current Active Units: 200+ locations open globally with over 600+ licensed territories.
Founders & Ownership: Originally founded by a group of yoga enthusiasts in Southern California; currently owned by Xponential Fitness, LLC.
Market Presence: Strong national footprint across all 50 U.S. states and expanding into international markets.
Industry Category: Boutique Fitness / Health & Wellness.
Support Training
YogaSix provides a "playbook" for success, ensuring you aren't reinventing the wheel. Their support system is extensive and covers every phase of the business:
Pre-Launch Support: You’ll receive professional assistance with site selection, lease negotiations, and a dedicated team to guide the construction and design of your 2,000–2,400 sq. ft. studio.
Initial Training: Comprehensive training includes approximately 59 hours of classroom and on-site instruction. This covers the Xponential "Executive Model," studio management, and sales protocols.
Marketing & PR: From the moment you sign your Letter of Intent (LOI), the marketing machine starts. You get turnkey digital marketing strategies, social media support, and national brand awareness campaigns.
Recruitment Assistance: YogaSix helps you find and vet a General Manager and a Lead Teacher, ensuring your staff aligns with the brand’s high standards.
Ongoing Operational Support: You’ll have access to weekly/monthly webinars, KPI tracking calls, and bi-annual field visits to ensure your studio is performing at its peak.
Ideal Candidate
YogaSix is looking for leaders, not just practitioners. The ideal candidate typically fits the following profile:
Business Savvy: Strong business acumen with experience in sales, marketing, or management. You should be comfortable managing a team and analyzing financial reports.
Executive Mindset: You don't need to be a yoga teacher. The most successful owners act as "Executives," focusing on growth, community networking, and managing their General Manager.
Passion for Wellness: While you don’t need to do a headstand, you should have a genuine belief in the power of health, fitness, and community building.
Financial Capability: A minimum net worth of $500,000 and at least $100,000 in liquid capital are typically required to qualify.
Location Preference: Ideal locations are high-traffic, "daily needs" retail centers (near grocery stores or coffee shops) in suburban or urban markets with strong demographics.
Financial Detail
| Expense Item | Details |
| Total Investment Range | $294,836 – $826,265 (Varies by location & build-out) |
| Minimum Liquid Capital | $100,000 |
| Initial Franchise Fee | $60,000 |
| Royalty Fee | 7% of Gross Sales |
| Marketing/Brand Fund | 2% of Gross Sales |
| Infrastructure Cost | Includes HVAC for heated classes, lighting, and sound systems. |
| Working Capital | Recommended 3–6 months of operating expenses (included in total investment). |
| Expected ROI / Break-Even | Typically achieved within 18–36 months for established studios. |
