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Goodcents Franchise Opportunity

USA & CAN

Established

1989

Franchise Units

60

dollar

Minimum Investment

$250,000

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$450,000

Home Based

No

Description

Goodcents is one of America’s most respected names in the sandwich franchise industry—built on a foundation of quality, freshness, and genuine community values. Founded with a simple mission to serve hearty subs made with fresh-baked bread and premium ingredients, Goodcents has grown into a leading fast-casual franchise known for its loyal customer base and operational excellence.

Unlike cookie-cutter sandwich chains, Goodcents focuses on what truly matters: food made fresh in-house every day, exceptional customer service, and franchise owners who are passionate about their communities. With a proven model that has evolved over more than three decades, the Goodcents franchise offers aspiring entrepreneurs a powerful opportunity to own a business that combines simplicity, profitability, and purpose.

From classic deli subs to pasta bowls and hearty catering platters, Goodcents delivers comfort food that’s fast, wholesome, and consistently high quality. Its recognizable brand presence and refined franchise system make it a standout in the competitive fast-casual segment. For entrepreneurs seeking a business with stability, growth potential, and personal satisfaction—Goodcents is a brand that truly lives up to its name.

Why Invest in this Franchise?

Investing in a Goodcents franchise means aligning with a brand that has perfected the art of fresh sandwich making and efficient business operations. Goodcents offers franchisees the backing of a seasoned leadership team, continuous innovation, and an operating system that simplifies day-to-day management.

Top reasons to invest include:

  • Established Legacy: Over 35 years of franchise success and strong consumer trust.

  • Operational Simplicity: Streamlined systems designed for ease of management and scalability.

  • Low Startup Costs: A lower total investment compared to many national sandwich brands.

  • Community Connection: Built around neighborhood engagement and customer relationships.

  • High-Quality Menu: Fresh-baked bread, premium meats, and made-to-order options create repeat business.

  • Technology-Driven Growth: Online ordering, delivery integration, and loyalty programs drive modern revenue streams.


Background

Established Year: 1989
Founder: Joseph Bisogno
Headquarters: De Soto, Kansas, USA
Current Franchise Units: Over 60 locations across the United States

Goodcents (originally known as Mr. Goodcents Subs and Pastas) began its journey in 1989 when founder Joseph Bisogno—after years of working with major fast-food brands—set out to create a better sandwich experience. His vision was clear: serve high-quality deli-style sandwiches made with fresh ingredients, baked bread, and generous portions, all while offering guests genuine hospitality.

Over the decades, Goodcents has expanded steadily throughout the Midwest and beyond, earning a reputation for its “fresh and local” appeal. The brand continues to evolve with changing consumer trends, introducing healthier options, digital loyalty programs, and eco-friendly initiatives.

Today, Goodcents is a trusted name in the fast-casual restaurant industry, operating under the corporate leadership of Goodcents Franchise Systems. With a commitment to innovation and franchise success, the brand stands as a proven, people-driven business model in the growing $25+ billion sandwich segment of the U.S. market.


Support Training

Goodcents believes that a successful franchise starts with exceptional training and ongoing operational support. From day one, franchisees are equipped with comprehensive guidance covering every aspect of the business.

Pre-Launch Support:

  • Site Selection Assistance: The corporate team helps identify and evaluate high-traffic locations suited for optimal sales performance.

  • Restaurant Design & Build-Out: End-to-end guidance on store layout, branding, and interior design to ensure brand consistency.

  • Pre-Opening Training: A detailed, multi-week program at Goodcents University covering food preparation, POS systems, inventory, staffing, and customer service.

Operational Support:

  • Grand Opening Assistance: On-site support to ensure smooth operations during your launch.

  • Supply Chain Management: Centralized vendor partnerships ensure quality ingredients and cost-efficient sourcing.

  • Technology & Marketing Tools: Access to digital ordering platforms, CRM systems, and promotional campaigns.

Marketing & Ongoing Support:

  • Local Store Marketing: Tailored campaigns to drive community engagement and repeat traffic.

  • National Advertising Programs: Strategic brand marketing and digital initiatives that elevate visibility across markets.

  • Continuous Training: Updated educational resources, webinars, and in-person workshops to stay ahead of industry trends.

Goodcents’ franchise support team is deeply invested in franchisee success, providing not just operational systems but also mentorship, innovation updates, and peer collaboration opportunities.


Ideal Candidate

Goodcents franchisees are driven, community-oriented entrepreneurs who want to build a business rooted in quality and customer care.

The ideal franchise partner:

  • Has strong leadership and management abilities.

  • Is passionate about food, hospitality, and community engagement.

  • Possesses strong interpersonal skills to build loyal customer relationships.

  • Can commit full-time or have management experience to oversee daily operations.

  • Has access to sufficient financial resources to support business setup and growth.

Preferred Backgrounds:

  • Experience in restaurant management, retail, or customer service is an advantage but not mandatory.

  • Investors seeking a semi-absentee model with trained managers are also welcomed.

  • Strong work ethic, integrity, and alignment with Goodcents’ brand mission are key.

Whether you’re a first-time entrepreneur or a seasoned investor, Goodcents provides a roadmap to success through guidance, systems, and proven results.


Financial Detail

Investment CategoryEstimated Cost (USD)
Total Investment Range$250,000 – $450,000
Minimum Cash Required$100,000 – $150,000
Franchise Fee$30,000 – $35,000
Ongoing Royalty Fee6% of gross sales
Marketing/Advertising Fee2% of gross sales
Average Store Size1,200 – 1,800 sq. ft.
Working Capital$25,000 – $50,000
Expected ROI20% – 30% annually
Break-Even Period18 – 24 months
Revenue StreamsDine-in, takeout, catering, delivery, online sales


Goodcents offers an attractive investment proposition with competitive franchise fees and a lower initial investment compared to many national sandwich brands. Combined with strong unit economics, diversified revenue streams, and a focus on local marketing, franchisees enjoy consistent profitability and sustainable long-term returns.



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