Established
2009
Franchise Units
57
Minimum Investment
$149,500
Franchise Fee
$50,000
Total Investment Range
$222,200
Home Based
Yes
Description
Granite Garage Floors: Premium Epoxy Coating Franchise with Lifetime Residential Warranty
Granite Garage Floors is a high-demand, home services franchise specializing in professional epoxy floor coatings for garages, basements, patios, driveways, and more. Our proprietary system delivers a granite-like finish that’s not only visually stunning but also stain-resistant, chemical-resistant, and easy to clean. With a proven 2-day installation process and a lifetime warranty for residential clients, our franchisees offer a product that far outshines DIY or competitor coatings.
This is an ideal franchise for owner-operators or sales-oriented managers, though it can also be run semi-absentee from day one. Most franchisees operate from a home-based setup with minimal storage needs, keeping overhead low. Granite Garage Floors provides robust marketing support (digital, social, and print), and our Call Center pre-qualifies and delivers leads so you can focus on estimates and closing jobs. Backed by a strong Item 19 and happy franchisees, this is a scalable opportunity with high-ticket, high-margin services in a booming home improvement industry.
Background
Granite Garage Floors was founded in 2009 by Alan Mishkoff in South Florida. Mishkoff identified a massive gap in the market: while homeowners were spending thousands of dollars renovating kitchens and bathrooms, the garage floor was routinely neglected—left stained, cracked, or ruined by failing DIY store kits.
After refining the operational model and expanding into Atlanta, Georgia, the company launched its official franchising arm, Granite Garage Floors Franchising, LLC, in 2013. The corporate headquarters is located in Roswell, Georgia. Recognizing its growth potential, Threshold Brands—a leading franchisor portfolio backed by The Riverside Company—acquired Granite Garage Floors to scale its footprint nationally.
- Company Founded: 2009
- Franchise Program Introduced: 2013
- Operating Franchise Locations: 57
- Corporate-Owned Locations: None
- Franchise Availability: Registered to offer franchises in all 50 U.S. states
- Canadian Franchise Opportunities: Not available
- International Expansion: No international franchises currently offered
Support Training
Granite Garage Floors equips franchise owners with the resources, training, and operational support needed to successfully launch and grow their business.
- Negotiated Medical Benefits: Available
- Financial Assistance: Not provided
- Site Selection Assistance: Not required, as the business operates from a home-based model
- Lease Negotiation Assistance: Not applicable for the home-based business model
- Recruiting Support: Yes, including guidance from an in-house recruiting coach and access to established recruiting partners
- Cooperative Advertising: Available
Initial Training
New franchisees begin with guidance from a dedicated onboarding coach who assists with business setup, including insurance, storage solutions, equipment procurement, vehicle sourcing, branding, and operational preparation. Franchise owners then complete 3–5 days of hands-on training at the company's Training & Support Center in Ohio. Following classroom instruction, a corporate trainer provides five additional days of on-site support at the franchisee's local market to help ensure a successful business launch.
Ideal Candidate
Granite Garage Floors seeks driven business builders who excel at customer service, team management, and local networking. You will not be laying floors yourself every day; your primary job is to lead a business, manage installation crews, and drive local customer engagement.
Key Qualities of a Successful Owner:
Leadership & Team Management Skills: Ability to hire, train, and manage small crews of installation technicians.
Customer-First Mindset: Willingness to deliver high-touch professionalism, clear communication, and punctual service.
Sales & Relationship Building: Comfort with conducting in-home consultations, presenting design samples, and networking with local custom home builders, realtors, and remodeling contractors.
Financial Capability: Must meet the baseline financial qualifications (liquid capital and net worth) to secure territory rights, wrapped utility vehicles, and heavy grinding equipment.
Business Ownership Options: Well-suited for hands-on Owner-Operators or Executive / Semi-Absentee Owners who hire a dedicated General Manager.
Financial Detail
| Category | Details |
|---|---|
| Estimated Initial Investment | $149,500 – $222,200 |
| Initial Franchise Fee | $50,000 (Single Unit) |
| Minimum Net Worth | $100,000 |
| Royalty Fee | 6.5% of gross sales |
| Marketing Contribution | 2% of gross sales |
| Business Model | Home-based |
| Typical Team Size | 2–4 employees |
| Primary Market | Primarily B2C with commercial (B2B) opportunities |
| Semi-Passive Ownership | Not recommended initially; executive ownership may be possible with the right management team |
| Item 19 Financial Performance | Available |
| Multi-Unit Fees | 2 Units: $100,000 • 3 Units: $125,000 (Most Popular) |
| Veteran & First Responder Incentive | 20% discount on the initial franchise fee |
| Underserved Market Incentive | 10% discount on the initial franchise fee |
| Visa Candidates | Not accepted |
| Master Franchise | Not available |