Established
2009
Franchise Units
10
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
House of Masaba, founded by fashion icon Masaba Gupta, is a luxury lifestyle brand blending contemporary fashion with traditional Indian aesthetics. Known for its bold prints, vibrant colors, and Indo-Western fusion wear, House of Masaba has become a favorite among celebrities and fashion-forward audiences. Now expanding through franchising, it offers a premium business opportunity in India’s booming designer and lifestyle retail sector.
Why Invest in this Franchise?
✅ Celebrity Brand with Strong Recall
House of Masaba is endorsed by Bollywood celebrities and fashion icons. The Netflix series “Masaba Masaba” gave the brand global visibility and credibility.
✅ Unique Brand Identity
From cow motifs to Tamil scripts and lipstick prints, Masaba’s bold design language has captured the attention of India’s urban millennial and Gen Z population.
✅ Multi-Vertical Expansion
The brand has moved beyond fashion into Masaba Beauty, bridal collections, fashion jewelry, and home décor, creating diversified revenue streams.
✅ High Growth Potential
With ABFRL’s backing and omnichannel expansion strategy, franchisees benefit from national-level brand campaigns, supply chain support, and a growing D2C customer base.
✅ Attractive Profitability
High-margin designer wear with average order value (AOV) between ₹4,000–₹12,000. ROI is typically expected within 1.5–2 years depending on location.
Background
- Founder: Masaba Gupta, daughter of veteran actress Neena Gupta, is one of India’s most celebrated contemporary fashion designers.
- Brand Journey: House of Masaba started as a designer label focusing on bold, ethnic-meets-modern designs. Known for quirky prints and fusion styles, the brand has expanded into bridal wear, ready-to-wear, beauty, home décor, and lifestyle products.
- Ownership: In 2022, Aditya Birla Fashion and Retail Ltd (ABFRL) acquired a 51% stake, aiming to scale the brand into a ₹500+ crore business over 5 years.
- Market Presence: The brand has a strong pan-India footprint with exclusive stores in Mumbai, Delhi, Bengaluru, Hyderabad, Chandigarh, and more, along with a robust e-commerce platform and presence on major fashion marketplaces.
- Industry Category: Fashion and Lifestyle – Affordable Luxury / Designer Pret / Bridal / Beauty / Accessories
Support Training
🤝 Franchise Onboarding: From location finalization to legal documentation, the brand provides hand-holding throughout the onboarding process.
🏬 Store Setup Assistance: Includes layout design, interiors, fixtures, branding elements, and visual merchandising as per brand standards.
👥 Recruitment & Staff Training: Support in hiring and training store staff on customer service, styling assistance, billing systems, and brand knowledge.
📈 Marketing Support: National and local marketing campaigns, social media promotions, influencer tie-ups, and store launch PR.
💻 Tech & POS Support: Access to the brand’s retail POS software, inventory management tools, CRM systems, and real-time analytics.
🔁 Ongoing Operational Support: Regular audits, seasonal updates, product training, and region-wise franchise relationship managers.
Ideal Candidate
💼 Entrepreneurs/Investors with an interest in premium/luxury retail.
👗 Passion for fashion, design, or women-centric businesses.
🏙️ Preferably located in Tier 1 or Tier 2 cities with high footfall.
💰 Investment capability of ₹2–5 crore (total including setup, stock, and working capital).
👥 Business or retail experience preferred but not mandatory.
Financial Detail
| Investment Component | Estimated Cost |
|---|---|
| Franchise Fee | ₹30 – ₹35 Lakhs |
| Store Setup & Interiors | ₹1.5 – ₹3 Crores |
| Initial Stock & Inventory | ₹25 – ₹40 Lakhs |
| Marketing & Launch Budget | ₹5 – ₹10 Lakhs |
| Working Capital | ₹10 – ₹15 Lakhs |
| Total Investment | ₹2 – ₹5 Crore |
| Expected ROI Timeline | 18 – 24 Months |
| Royalty/Commission | 8% – 12% of monthly sales |
| Franchise Tenure | 5 Years (Renewable) |