2009
20
$160,000
$35,000
$290,000
No
Idolize Brows and Beauty is redefining the modern beauty and wellness experience in the United States. Founded on the idea that everyone deserves to look and feel their best, Idolize offers a full suite of premium beauty services including eyebrow threading, tinting, waxing, facials, lash extensions, and more — all in a clean, affordable, and professional spa environment.
As one of America’s fastest-growing beauty franchises, Idolize Brows and Beauty combines innovation, affordability, and top-tier customer service to meet the rising demand for self-care and beauty maintenance. The brand has carved out a strong niche between luxury spa experiences and quick-service beauty salons, providing the perfect balance of indulgence and efficiency for modern customers.
With a proven business model, a strong national reputation, and a focus on repeat clientele, Idolize Brows and Beauty has become an attractive opportunity for entrepreneurs who want to be part of the booming $100+ billion U.S. beauty and wellness industry.
Why Invest in this Franchise?
Investing in an Idolize Brows and Beauty franchise means stepping into a business built for consistent growth and recurring revenue. The brand operates within the thriving personal care and beauty industry—one that continues to see rising consumer spending on aesthetic services like brow shaping and skincare.
Key advantages include:
Proven Business Model: The franchise system is refined for efficiency, customer satisfaction, and high retention rates.
Affordable Investment Range: Compared to traditional spas or salons, Idolize offers a low start-up cost with high potential returns.
Recurring Revenue Stream: With membership programs and repeat services, franchise owners benefit from predictable monthly income.
Comprehensive Support: From real estate selection to staff training, Idolize provides continuous guidance for operational success.
Strong Brand Recognition: The brand’s modern, approachable identity resonates with customers seeking premium yet affordable beauty care.
Idolize Brows and Beauty was founded in 2009 in Charlotte, North Carolina, with a simple mission — to make high-quality beauty services accessible and affordable for everyone. What started as a small local studio specializing in eyebrow threading quickly evolved into a full-service beauty destination offering a range of treatments including brow shaping, tinting, waxing, facials, lash extensions, and skincare services.
The founder and early team behind Idolize identified a major gap in the beauty industry: consumers wanted luxury spa-level treatments without the steep prices or long appointments typical of traditional salons. By combining the efficiency of express services with the elegance of modern spa experiences, Idolize created a brand that resonates with today’s fast-paced, beauty-conscious customers.
Over the years, Idolize Brows and Beauty has built a reputation for consistency, professionalism, and innovation. Each location reflects the brand’s commitment to clean, inviting environments, certified technicians, and superior customer service.
In 2016, after several years of success with company-owned studios, Idolize began franchising to meet growing national demand. The franchise model was designed to be simple, scalable, and supportive—perfect for entrepreneurs seeking to enter the booming $100+ billion U.S. beauty and wellness market.
Today, Idolize Brows and Beauty operates 20+ locations nationwide, serving thousands of loyal clients every month. The company remains headquartered in Charlotte, North Carolina, where it continues to oversee franchise operations, marketing innovation, and brand development.
Industry Category: Beauty, Health & Wellness / Personal Care Franchise
Founded: 2009
Headquarters: Charlotte, North Carolina, USA
Franchise Launch Year: 2016
Total Units: 20+ (and expanding)
Ownership: Privately held
Market Presence: Expanding across the Southeastern United States and major metropolitan areas nationwide
Idolize Brows and Beauty is committed to ensuring every franchisee is equipped for long-term success. The franchisor provides a comprehensive training and support system covering every stage of business setup and operations.
Pre-Launch Support
Site Selection Assistance: Guidance on choosing the most profitable location based on demographics and visibility.
Design & Build-Out Help: Complete store layout, design, and construction assistance to ensure brand consistency.
Vendor & Equipment Sourcing: Access to approved suppliers and professional-grade products at preferred pricing.
Initial Training
Operational Training: Hands-on instruction for owners and staff on daily operations, customer management, and service delivery.
Service Techniques: In-depth training on all core beauty services including threading, waxing, facials, and lash applications.
Point-of-Sale & Technology: Detailed training on franchise management systems, online booking, and customer loyalty programs.
Ongoing Support
Marketing Assistance: Corporate-level marketing campaigns, local store promotions, and SEO-driven digital advertising.
Continuous Education: Regular workshops, webinars, and refresher courses to maintain service quality and customer engagement.
Operational Audits: Periodic visits and evaluations to ensure compliance, quality control, and profitability.
Franchisees benefit from a partnership model where corporate support continues beyond launch, ensuring sustained growth and excellence in every location.
The ideal Idolize Brows and Beauty franchisee is a motivated entrepreneur who is passionate about wellness, customer experience, and community engagement.
Key Traits & Background
Strong interest in the beauty, health, or service industry (experience not mandatory).
Possesses leadership and team management skills.
Financially capable of managing an initial investment and maintaining operations.
Committed to upholding brand standards and customer satisfaction.
Comfortable engaging with clients and promoting local marketing initiatives.
Idolize franchises attract both owner-operators looking for a hands-on business and investor-owners who wish to manage multiple locations with trained staff. Ideal territories include urban centers, shopping plazas, lifestyle communities, and suburban hubs with steady foot traffic and high female demographics.
| Financial Element | Estimated Range (USD) |
|---|---|
| Total Investment Required | $160,000 – $290,000 |
| Minimum Cash Required | $75,000 – $100,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales (brand fund) |
| Average Store Size | 1,200 – 1,800 sq. ft. |
| Working Capital | $20,000 – $40,000 |
| Expected ROI | 25% – 35% |
| Break-Even Point | 12 – 18 months |
| Revenue Streams | Threading, Waxing, Facials, Lash Extensions, Tinting, Membership Programs, Retail Products |
These numbers represent an approximate range and may vary depending on factors such as location, lease rates, and operational choices. However, with strong brand recognition and recurring clientele, Idolize franchisees can achieve healthy margins and a scalable business model.
