Established
1995
Franchise Units
96
Minimum Investment
$247,800
Franchise Fee
$25,000
Total Investment Range
$711,000
Home Based
No
Description
Juice It Up! is a leading smoothie, juice, and bowl franchise brand that delivers a healthy lifestyle through delicious products. With a focus on real fruit, nutrient-rich ingredients, and wellness-based offerings, Juice It Up! has built a loyal following across the U.S. As demand for health-conscious food continues to grow, this franchise is the ideal opportunity for entrepreneurs passionate about nutrition and wellness.
Background
- Year Founded: 1995 (Brea, California)
First Franchised: 1998
Active Units: 96 locations operating across multiple US states (with heavy concentrations in the Southwest and West Coast, expanding into new regional markets).
Headquarters: Newport Beach, California
Leadership Team: Led by industry veterans, including CEO Susan Taylor and President/Co-Owner Chris Braun, who brought decades of combined QSR franchise leadership to accelerate brand modernization and supply chain optimization.
Industry Category: Quick-Service Restaurant (QSR) / Health & Wellness Beverages (Smoothies, Juices, and Acai Bowls).
Brand Journey: Founded in Southern California during the early rise of juice bars, Juice It Up! evolved from a local juice shop into a recognized regional powerhouse. Over the last decade, the brand refreshed its store designs, upgraded its digital POS and mobile ordering integration, and revamped its menu to feature functional ingredient boosts (like collagen, whey, and micro-nutrients). Today, it stands as one of the most stable brands in the segment.
Support Training
Juice It Up! delivers comprehensive, step-by-step guidance designed to support franchisees from contract signing through multi-unit growth:
1. Pre-Launch & Real Estate Support
Site selection assistance using trade-area demographics and traffic analytics.
Store design, blueprinting, and layout optimization to maximize customer flow and throughput.
Equipment package sourcing and vendor coordination.
2. Initial Operational Training
Classroom & Hands-On Training: Up to several weeks of structured training split between corporate facilities and an operating franchise store.
Covers product recipes, raw ingredient prep, labor management, food safety standards, inventory management, and point-of-sale systems.
3. Marketing & Grand Opening Assistance
Tailored local store marketing (LSM) playbooks for soft launches and Grand Opening celebrations.
Integrated digital marketing strategies, including app-based loyalty program integration, localized search marketing, and social media campaigns.
4. Ongoing Operations & Academic Support
Dedicated Field Operations Managers performing regular site visits, operational audits, and coaching.
Continuous access to online operational manuals, training modules for team members, and updated recipe guidelines.
Ideal Candidate
Juice It Up! is looking for motivated entrepreneurs who are:
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Passionate about health, wellness, and customer service
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Willing to follow a proven franchise system
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Capable of leading a team and managing day-to-day operations
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Business-savvy with strong people and leadership skills
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Preferably experienced in retail or food & beverage (but not required)
Multi-unit operators and area developers are also welcome.
Financial Detail
- Estimated Initial Investment: $247,800 – $711,000
- Initial Franchise Fee: $25,000 – $30,000
- Minimum Net Worth Requirement: $350,000
- Minimum Liquid Capital: $150,000
- Royalty Fee: 6% of gross sales
- Brand Marketing Fee: 3% of gross sales
- Technology Fee: $438–$563 per month
- Franchise Agreement Term: 10 years
- Renewal Option: Yes, subject to the Franchise Agreement
- Financing Assistance: Third-party financing may be available
- Veteran Incentive: Qualified veterans may receive up to $10,000 off the initial franchise fee