Established
2012
Franchise Units
14
Minimum Investment
$263,260
Franchise Fee
$30,000
Total Investment Range
$344,250
Home Based
No
Description
L.A. Bikini has redefined the hair-removal experience in the United States by introducing a more natural, gentle and long-lasting alternative to waxing: professional body sugaring. As the first franchise brand in the country built entirely around the sugaring hair-removal concept, L.A. Bikini delivers a premium service that today’s consumers actively seek — especially those looking for a cleaner, less painful and skin-friendly alternative.
The studios feature a modern, spa-inspired design and a streamlined layout focused exclusively on sugaring and complementary services like spray tanning and skin conditioning. With a membership-driven business model, efficient staffing, and high client retention, L.A. Bikini has quickly positioned itself as one of the most innovative franchise opportunities in the health, beauty and personal-care category. For entrepreneurs, it represents a scalable, forward-thinking business founded on recurring revenue, strong branding, and consistent demand.
Why Invest in this Franchise?
L.A. Bikini appeals to both first-time business owners and experienced franchisors because it offers:
• A unique market position as the first U.S. franchise centered entirely around sugaring — a high-growth niche within the hair-removal industry.
• A recurring revenue model built around affordable memberships and a la carte services that keep customers returning on a predictable schedule.
• High margins and simple operations, thanks to a compact studio footprint, small staff size, and limited service menu that avoids the complexity of full-service salons.
• Growing consumer demand for natural, skin-safe beauty services, especially options that are gentler and cleaner than traditional waxing.
• Strong franchisor support, including training, marketing systems, technology tools, and ongoing operational guidance.
• Scalable potential, with many franchisees pursuing multi-unit development because the business model is easy to replicate.
Background
L.A. Bikini was conceptualized around 2012 when the founder recognized the growing consumer shift from waxing to natural sugaring. The brand evolved from a successful local sugaring studio into a full franchise system by 2014–2015. Headquartered in Alabama, L.A. Bikini is led by an experienced founder and leadership team that previously operated multi-unit wellness and beauty businesses.
Today, the franchise operates approximately 14 locations across multiple states and continues expanding as demand for sugaring rises nationwide. The brand sits within the Health, Beauty & Wellness category, specializing in hair removal, spray tanning and natural skin conditioning treatments. Its differentiation comes from its exclusive sugaring focus, specialized training programs and a service experience that is consistent across all studios.
Support Training
L.A. Bikini franchisees receive a robust onboarding, training and ongoing support structure designed for both new and experienced business owners.
Pre-Launch Training
• 5–7 days of hands-on training covering operations, POS systems, customer service, skin-care protocols, retail sales, membership management, scheduling and quality standards.
• Comprehensive certification training for “Sugarists” to ensure consistency in technique across the brand.
• Assistance with site identification, lease negotiation and store design.
• Build-out guidance including layouts, materials, equipment and vendor coordination.
Launch & Growth Support
• Marketing launch program, digital advertising guidance, website setup, local campaigns, and brand-approved promotional strategies.
• Support in hiring and training staff, including service providers and studio managers.
• Access to systems for operations, reporting, accounting, CRM, scheduling, payroll and HR.
• Ongoing coaching, performance reviews, new marketing initiatives and continuous operational updates.
Overall, the franchisor maintains a highly involved support structure from site selection to daily operations and long-term growth.
Ideal Candidate
The L.A. Bikini franchise opportunity suits a wide range of investors, especially those who:
• Have an interest in beauty, wellness, skincare and service-based businesses.
• Are comfortable managing small teams and customer-focused environments.
• Possess strong organizational skills and follow systematic, proven processes.
• Have the financial ability to meet startup requirements and support early growth.
• Prefer a business that offers both owner-operator and semi-absentee models.
• Want to build multiple units over time in high-traffic suburbs, lifestyle centers, malls or urban retail zones.
A background in beauty is not required. What matters most is a commitment to customer experience and team management.
Financial Detail
Estimated Total Investment: $263,260 – $344,250
Minimum Liquid Capital Required: Approx. $100,000
Suggested Net Worth: Approx. $500,000
Franchise Fee: $30,000 – $35,000
Royalty Fee: 6% of gross sales
Marketing Fund: Typically 2% national + optional local marketing contributions
Studio Size: Roughly 1,200–1,500 sq. ft. with 5–6 treatment rooms
Staffing: Around 5–8 team members, including Sugarists and a front-desk coordinator
Business Model: Membership-based recurring revenue plus add-on services
Potential Revenue: The brand cites strong average unit volumes tied to recurring membership revenue
Break-Even Timeline: Depends on location, staffing, rent and membership acquisition but often faster than large-format salons due to low operating overhead
Revenue Streams:
• Sugaring services
• Membership plans
• Body treatments and spray tanning
• Retail product sales