2008
300
$50,000
$55,000
$121,925
No
Live 2 B Healthy is a pioneering senior fitness franchise dedicated to enhancing the well-being of older adults through tailored, on-site fitness programs. Founded in 2008 and franchising since 2010, the brand has established itself as a leader in the senior wellness industry. With over 250 professional trainers and more than 300 partner communities across the United States, Live 2 B Healthy offers a scalable, low-overhead business model that combines passion for health with a rewarding business opportunity.
Growing Market Demand: The aging population in the U.S. is rapidly increasing, creating a significant demand for senior fitness services. Live 2 B Healthy is strategically positioned to meet this need.
Proven Business Model: The franchise offers a low-investment, home-based business model with minimal overhead costs, as classes are conducted within partner communities.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as sales, operations, marketing, and program delivery.
Exclusive Territories: Each franchisee is guaranteed exclusive territories, ensuring a competitive edge and potential for growth.
Mission-Driven Brand: Investing in Live 2 B Healthy means contributing to the health and independence of seniors, providing a fulfilling business experience.
Established: 2008
Franchising Since: 2010
Founder: Cory Czepa, a fitness enthusiast with a passion for senior wellness, founded Live 2 B Healthy to address the unique fitness needs of older adults.
Franchise Units: Over 300 partner communities across the U.S.
Market Presence: Active in various states, excluding AZ, CO, HI, MI, MN, OK, SD, and WA.
Industry Category: Health & Fitness
Ownership: Privately held
Additional Information: Live 2 B Healthy is a home-based, business-to-business (B2B) franchise offering semi-passive ownership opportunities.
Live 2 B Healthy offers a comprehensive support system to ensure franchisee success:
Pre-Launch Training: In-depth onboarding covering business operations, community engagement, and program delivery.
Operational Support: Assistance with setting up your business, including territory mapping and community outreach strategies.
Marketing Support: Access to branded materials, digital marketing strategies, and local advertising tools to attract clients.
Ongoing Training: Continuous education on program updates, industry trends, and best practices to keep your business competitive.
Fitness Equipment Guidance: Recommendations on affordable, space-efficient equipment suitable for senior fitness classes.
The ideal franchisee for Live 2 B Healthy is someone who not only has the financial capacity to invest but also aligns with the brand’s mission of promoting senior wellness. This franchise is particularly suited for individuals who are passionate about fitness, health, and improving the quality of life for older adults.
1. Passion for Senior Wellness:
A successful franchisee must genuinely care about the health and well-being of seniors. Since the core service revolves around delivering on-site fitness classes and programs to older adults, having empathy, patience, and enthusiasm for working with this demographic is critical.
2. Business Acumen:
While prior experience in fitness is helpful, what’s equally important is a strong business sense. Franchisees should be capable of managing operations, tracking finances, and handling staff or trainers effectively. Leadership, organization, and problem-solving skills will directly impact the success of the franchise.
3. Community Engagement Skills:
Live 2 B Healthy operates primarily in senior living communities, so building relationships with community managers and residents is vital. Franchisees must be personable, approachable, and able to foster trust and credibility with both clients and community partners.
4. Investment Capability:
Potential franchisees should have the necessary capital to invest in the franchise (typically $77,000–$121,000) and maintain operational cash flow during the initial phase. This ensures smooth business launch and stability while building a client base.
5. Location Flexibility:
Franchisees should be open to operating in various U.S. regions where Live 2 B Healthy is active. While some states are excluded, the business model allows for semi-passive, home-based operations with flexibility in managing multiple territories.
6. Commitment to Growth:
A strong franchisee is motivated to grow the business, whether by expanding into additional territories, adding specialized programs, or leveraging marketing strategies to maximize revenue. Commitment, consistency, and dedication to delivering quality fitness programs are key traits.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $77,185 – $121,925 |
| Minimum Cash Investment | $50,000 |
| Franchise Fee | $55,000 for first unit $100,000 for two units $135,000 for three units |
| Royalty Fee | 7% of gross revenue |
| Advertising / Marketing Fee | 2% of gross revenue |
| Working Capital Requirement | $50 – $500 |
| Minimum Net Worth Requirement | $250,000 |
| Break-Even Time | 12 – 18 months |
| Expected ROI | Varies by territory size, market demand, and operational efficiency |
| Revenue Streams | Fitness classes, specialized programs, potential additional senior wellness services |
| Infrastructure Cost | Low overhead (home-based operations; classes conducted at partner communities) |
| Additional Notes | Semi-passive ownership model; flexible territory expansion opportunities |
