Established
2015
Franchise Units
50
Minimum Investment
$250,000
Franchise Fee
$50,000
Total Investment Range
$1,000,000
Home Based
No
Description
MidiCi The Neapolitan Pizza is a globally inspired, fast-casual Italian pizza franchise built around one powerful promise: to bring people together over authentic Neapolitan pizza. Rooted in traditional Italian culinary craftsmanship yet designed for modern American consumers, MidiCi has carved a strong niche in the premium pizza segment by combining simplicity, quality ingredients, and an immersive dining experience.
At the heart of the MidiCi concept is authenticity. Every pizza is made with imported Italian flour, San Marzano-style tomatoes, fresh mozzarella, and baked in a 900°F stone oven—just like in Naples. The brand elevates pizza from a quick meal to a social experience, positioning its restaurants as “The Italian Place Where You’re Family.” This emotional branding, paired with visually engaging open kitchens and artisan preparation, has helped MidiCi stand out in the highly competitive U.S. pizza market.
MidiCi appeals to today’s consumers who value transparency, premium ingredients, and cultural storytelling. The menu balances classic Neapolitan pizzas with customizable options, fresh salads, antipasti, desserts, and beverages, allowing franchisees to serve a wide demographic—from families and professionals to food-savvy millennials. With strong brand recognition, scalable operations, and a proven restaurant model, MidiCi offers entrepreneurs an opportunity to enter the thriving fast-casual dining space with a differentiated, globally respected concept.
Why Invest in This Franchise?
Investing in MidiCi The Neapolitan Pizza offers a compelling blend of brand equity, operational efficiency, and consumer demand. The U.S. pizza market continues to be one of the largest and most resilient segments in the restaurant industry, and MidiCi sits at the premium end of this category.
Key investment advantages include:
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Authentic differentiation: True Neapolitan pizza positioning sets MidiCi apart from traditional QSR pizza chains
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Strong consumer appeal: Clean ingredients, open-kitchen concept, and experiential dining align with modern dining trends
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Scalable fast-casual model: Efficient kitchen design and streamlined menu support strong throughput
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Global brand presence: International inspiration with U.S. operational expertise
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Flexible formats: Suitable for urban, suburban, and lifestyle center locations
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Multi-revenue streams: Dine-in, takeout, third-party delivery, catering, and beverages
Background
Brand Name: MidiCi The Neapolitan Pizza
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Industry Category: Fast-Casual Dining / Pizza Franchise
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Established Year: 2015
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Founders: Developed by a team of restaurant and hospitality professionals inspired by traditional Italian pizza culture
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Ownership: Operated under an experienced U.S.-based franchising organization
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Franchise Active Units (Current): 50+ locations across the United States and international markets
Brand Journey & Company History
MidiCi was founded with a clear mission: to bring authentic Neapolitan pizza traditions to a modern, approachable restaurant format. From its first U.S. locations, the brand quickly gained attention for its imported Italian ingredients, high-temperature ovens, and community-centric atmosphere.
As the brand expanded, MidiCi refined its franchising systems, standardized kitchen workflows, and invested heavily in training and brand storytelling. Its emphasis on quality over shortcuts helped build a loyal customer base and positioned the franchise as a premium alternative within the crowded pizza landscape.
Today, MidiCi continues to expand strategically across key U.S. markets, focusing on franchise partners who share the brand’s passion for hospitality, food integrity, and community engagement.
Support Training
MidiCi offers a comprehensive franchise support system designed to guide franchisees from site selection through long-term operations.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Restaurant layout, design standards, and equipment specifications
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Vendor sourcing and supply chain setup
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Assistance with permits, licensing, and pre-opening timelines
Training Programs
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Extensive initial training for owners and management teams
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Hands-on kitchen and pizza-making instruction
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Front-of-house service and guest experience training
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Food safety, quality control, and operational compliance
Marketing & Brand Support
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National and regional marketing strategies
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Digital marketing assets and social media guidance
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Grand opening and local store marketing playbooks
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Ongoing brand campaigns and promotional calendars
Ongoing Operational Support
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Dedicated franchise business consultants
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Performance reviews and operational benchmarking
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New menu rollouts and product innovation support
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Continued education and leadership development
Ideal Candidate
MidiCi is best suited for entrepreneurs and investors who value both food culture and disciplined business operations.
Ideal candidates typically include:
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Multi-unit restaurant operators or hospitality professionals
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Owner-operators passionate about food quality and guest experience
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Investors seeking a premium fast-casual brand with strong differentiation
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Individuals with strong people-management and leadership skills
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Franchisees capable of meeting capital requirements and growth plans
Preferred Traits & Capabilities:
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Hands-on involvement or strong operational oversight
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Commitment to brand standards and Italian culinary authenticity
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Willingness to engage with local communities
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Ability to develop prime retail or lifestyle center locations
While prior restaurant experience is beneficial, MidiCi’s training and support structure also accommodates motivated entrepreneurs with strong business acumen.
Financial Detail
| Financial Component | Estimated Amount / Details |
|---|---|
| Total Initial Investment | $700,000 – $1,500,000 |
| Minimum Liquid Capital Required | $250,000+ |
| Net Worth Requirement | $500,000 – $1,000,000 (approx.) |
| Initial Franchise Fee | ~$50,000 |
| Restaurant Build-Out & Leasehold Improvements | $400,000 – $900,000 |
| Kitchen Equipment & Pizza Ovens | $150,000 – $300,000 |
| Furniture, Fixtures & Décor (FF&E) | $75,000 – $150,000 |
| Initial Inventory & Supplies | $15,000 – $30,000 |
| Technology & POS Systems | $15,000 – $25,000 |
| Pre-Opening & Launch Marketing | $20,000 – $40,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | ~6% of Gross Sales |
| National / Brand Marketing Fee | ~2% of Gross Sales |
| Local Marketing Requirement | Varies by market |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive for premium fast-casual dining (location & operations dependent) |
| Available Franchise Options | Single-unit & multi-unit development |
| Primary Revenue Streams | Dine-in, takeout, delivery, catering, beverages & desserts |