Established
2016
Franchise Units
35
Minimum Investment
$120,000
Franchise Fee
$40,000
Total Investment Range
$250,000
Home Based
No
Description
Motivated Movers is a fast-growing professional moving franchise built around reliability, efficiency, and customer-first service. Operating in one of the most resilient service industries in the United States, the brand has positioned itself as a modern alternative to traditional moving companies—combining strong branding, standardized systems, and scalable operations with local market flexibility.
The U.S. moving industry benefits from consistent demand driven by residential relocations, commercial expansions, downsizing, student housing, and corporate transfers. Motivated Movers capitalizes on this demand by offering a comprehensive service portfolio that includes local and long-distance moves, packing and unpacking, loading and unloading, furniture assembly, and specialty-item handling.
What truly differentiates the brand is its emphasis on professionalism, transparent pricing, trained crews, and technology-enabled scheduling and dispatch. Today’s customers want dependable, insured, and well-reviewed movers—and Motivated Movers is built to meet and exceed those expectations. For franchise owners, this results in repeat customers, strong word-of-mouth referrals, and dependable revenue.
Structured for both owner-operators and semi-absentee investors, the franchise offers a streamlined entry into business ownership without the burden of inventory management or retail overhead. With protected territories, low fixed costs, and scalable growth potential, Motivated Movers is well-positioned across urban, suburban, and high-migration U.S. markets.
Why Invest in This Franchise?
Motivated Movers provides franchisees the opportunity to enter a recession-resistant service sector supported by proven systems and ongoing demand.
Key reasons to invest include:
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Essential, non-discretionary service industry
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No inventory or product expiration risk
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Scalable model with the ability to add trucks and crews
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Professional brand image and strong customer trust
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Multiple income streams from residential and commercial clients
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Defined territory structure with limited internal competition
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Straightforward day-to-day operations supported by systems
Background
Established Year: 2016
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Industry Category: Home & Commercial Services – Moving & Relocation
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Founders: Experienced professionals from logistics and service operations backgrounds
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Franchise Active Units: 35+ locations operating and in development across the USA
Motivated Movers began as a local moving company focused on elevating service standards in an industry often challenged by inconsistency. Through disciplined processes, trained staff, clean equipment, and dependable scheduling, the company built a strong reputation and loyal customer base.
As demand increased, leadership invested heavily in systems, branding, and operational documentation, eventually transitioning the business into a scalable franchise model. Today, the brand operates across multiple U.S. states, serving both residential and commercial customers while supporting franchisees through centralized marketing, training, and technology platforms.
Support Training
Motivated Movers delivers comprehensive franchise support to help owners launch smoothly and scale confidently.
Pre-Launch Support
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Market analysis and territory evaluation
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Business setup and licensing guidance
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Truck acquisition, branding, and equipment sourcing
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Pre-opening marketing and lead-generation planning
Initial Training
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End-to-end onboarding covering operations, scheduling, pricing, and customer service
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Hiring, training, and managing moving crews
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Safety procedures and damage-prevention protocols
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CRM, dispatch, quoting, and invoicing system training
Operational Support
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Detailed standard operating procedures
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Sales scripts and customer experience frameworks
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Performance tracking and benchmarking
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Ongoing coaching and optimization support
Marketing & Ongoing Support
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Digital marketing strategy support and execution guidance
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Local SEO, paid advertising, and social media direction
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Branded marketing materials and templates
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Review generation and reputation management systems
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Continuous training, peer collaboration, and system updates
Ideal Candidate
Motivated Movers is best suited for entrepreneurs who value structure, leadership, and service excellence.
The ideal franchisee typically:
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Seeks owner-operator or semi-absentee involvement
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Has leadership, operations, or management experience (not mandatory)
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Enjoys working with teams and customers
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Is comfortable following proven systems and brand standards
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Has the financial capacity to invest and grow locally
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Wants to build a long-term, asset-backed service business
No moving industry experience is required, as all operational training and systems are provided.
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $120,000 – $250,000 |
| Minimum Investment Required | $120,000 |
| Initial Franchise Fee | $40,000 |
| Trucks & Equipment | $45,000 – $85,000 |
| Vehicle Branding & Uniforms | $5,000 – $10,000 |
| Technology & Software Setup | $3,000 – $7,000 |
| Marketing & Launch Budget | $10,000 – $20,000 |
| Office Setup / Storage (if required) | $5,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | 6% of Gross Revenue |
| National / Local Marketing Fee | 1% – 2% of Gross Revenue |
| Expected Break-Even Period | 12 – 18 months |
| Estimated ROI Timeline | 18 – 30 months |
| Franchise Term | 10 years (renewable) |