Established
2005
Franchise Units
60
Minimum Investment
$40,000
Franchise Fee
$30,000
Total Investment Range
$75,000
Home Based
No
Description
MyBackyard Sports is a well-established youth sports franchise built around fun, fundamentals, and age-appropriate athletic development for young children. The brand focuses on introducing kids to sports in a positive, non-competitive environment that builds confidence, coordination, teamwork, and a lifelong love of physical activity.
Unlike traditional sports academies that rely on expensive facilities, MyBackyard Sports operates using a flexible, low-overhead model. Programs are delivered in local neighborhoods, schools, parks, and community centers, allowing franchise owners to serve families where children already learn and play. This structure keeps startup costs manageable while offering excellent scalability across protected territories.
With parents increasingly prioritizing structured physical activity, social development, and screen-free experiences, youth sports programs remain in strong demand across the United States. MyBackyard Sports is positioned as a trusted, community-first brand that balances purpose with profitability, making it an attractive franchise opportunity for entrepreneurs seeking both impact and income.
Why Invest in This Franchise?
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Strong Market Demand – Youth sports and children’s enrichment programs continue to grow nationwide.
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Low Overhead Business Model – No brick-and-mortar location required, keeping operating costs low.
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Community-Based Programs – Strong alignment with schools, camps, and local organizations.
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Recurring Revenue Opportunities – Seasonal leagues, camps, clinics, and private programs.
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Scalable Territory Ownership – Ability to expand programs as demand grows within your area.
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Purpose-Driven Brand – A business that positively impacts children and families while generating income.
Background
Established Year: 2005
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Founder: Steve Poteet
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Industry Category: Youth Sports & Children’s Education
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Franchise Active Units: 60+ territories across the USA
MyBackyard Sports was founded to address a gap in early childhood sports education by offering programs focused on skill development, fun, and inclusion rather than pressure and competition. From its early beginnings, the brand emphasized professional curriculum design and positive coaching methods.
Over time, the company refined its franchise system to support local owners while maintaining consistent program quality nationwide. Today, MyBackyard Sports operates in multiple states, serving thousands of families annually through soccer, baseball, basketball, flag football, and multi-sport programs.
Support Training
MyBackyard Sports offers structured support at every stage of the franchise journey.
Pre-Launch Support
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Territory planning and market analysis
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Business setup and launch guidance
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Initial onboarding and franchise orientation
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Access to proven sports curricula
Training & Education
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Comprehensive initial training covering operations and scheduling
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Coaching techniques and child development education
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Safety standards and age-appropriate instruction methods
Operational Support
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Systems for registration, scheduling, and payments
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Staff and coach recruitment guidance
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Best practices for community partnerships
Marketing & Growth Support
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National brand assets and marketing templates
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Local marketing strategies to boost enrollment
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Seasonal campaign planning and promotional support
Ongoing Support
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Dedicated franchise support team
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Continued curriculum updates and training resources
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Peer networking within the franchise system
Ideal Candidate
MyBackyard Sports is best suited for individuals who enjoy working with families and building community-based businesses.
Ideal Candidates Include:
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Parents, educators, coaches, and youth mentors
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Owner-operators seeking a flexible, lifestyle-friendly business
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Investors looking for a scalable, service-based franchise
Key Attributes:
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Passion for children’s development and sports
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Strong communication and local networking skills
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Ability to manage teams and schedules
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Commitment to delivering high-quality programs
Investment & Location Preference:
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Ability to meet modest startup investment requirements
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Interest in family-oriented suburban or urban markets with access to schools and parks
Financial Detail
| Financial Component | Estimated Amount / Details |
|---|---|
| Initial Franchise Fee | ~$30,000 |
| Total Investment Range | $40,000 – $75,000 |
| Minimum Investment Required | ~$40,000 |
| Territory / Franchise Units | Territory-based ownership |
| Infrastructure & Equipment Cost | $5,000 – $10,000 |
| Initial Marketing & Launch Budget | $3,000 – $7,000 |
| Working Capital (3–6 months) | $5,000 – $10,000 |
| Royalty Fee | ~7% of gross revenue |
| National / Brand Marketing Fund | Typically included within system fees or local marketing spend |
| Expected ROI | Strong for owner-operators with active local engagement |
| Estimated Break-Even Period | 12 – 24 months |
| Primary Revenue Streams | Leagues, camps, clinics, after-school programs, birthday parties, private events |
| Ongoing Operating Costs | Staffing, local marketing, insurance, equipment replacement |
Note: All figures are estimates and may vary by territory size, market conditions, and owner involvement.
