Established
2018
Franchise Units
3
Minimum Investment
$180,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Resting Rainbow is a purpose-driven pet aftercare franchise built around compassion, professionalism, and a rapidly growing need in the U.S. market. As pet ownership continues to rise and families increasingly view pets as beloved members of the household, demand for dignified end-of-life services has never been stronger. Resting Rainbow answers this need with a respectful, transparent, and service-first approach to pet cremation and memorialization.
The brand specializes in private and communal pet cremation, memorial products, and family-focused support during one of life’s most emotional moments. Resting Rainbow franchises operate with a modern, mobile-friendly model that allows owners to serve veterinary clinics, emergency animal hospitals, and individual pet families efficiently while maintaining high ethical and operational standards.
Background
- Established Year: 2018
- Brand Journey & Company History: Resting Rainbow began as a localized pet cremation service focused on dignity, transparency, and respect. As demand grew, the company developed standardized procedures, ethical protocols, and training systems that supported expansion into a scalable franchise model.
- Ownership & Market Presence: Today, Resting Rainbow operates through a growing network of franchise locations across multiple U.S. states, serving urban, suburban, and regional markets.
- Industry Category: Pet Services Franchise | Pet Cremation and Memorial Services
- Franchise Active Units: 3
Support Training
Resting Rainbow provides comprehensive support designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support includes territory planning, vehicle and equipment specifications, vendor coordination, regulatory guidance, and launch readiness planning. Franchisees receive assistance with hiring, pricing strategy, and operational setup.
Training Programs cover cremation procedures, safety and compliance standards, client communication, scheduling workflows, and ethical best practices. Training is delivered through a mix of in-person instruction, digital resources, and hands-on onboarding.
Operational Support includes access to established standard operating procedures, scheduling systems, documentation templates, and quality-control processes to ensure consistent service delivery.
Marketing Support focuses on relationship-driven growth through veterinary outreach, referral partnerships, and localized brand positioning rather than high-cost mass advertising.
Ongoing Support is provided through continued coaching, performance reviews, operational updates, and system enhancements as the brand evolves.
Ideal Candidate
The ideal Resting Rainbow franchisee is compassionate, detail-oriented, and committed to delivering professional service during emotionally sensitive situations. Backgrounds in veterinary services, healthcare, logistics, operations, or customer service are beneficial but not required.
This opportunity is well-suited for owner-operators who want hands-on involvement as well as semi-absentee investors who plan to manage a trained team. Franchisees should be organized, dependable, and comfortable building professional referral relationships within their territory.
Candidates should have sufficient capital to support a mid-level service franchise investment and working capital to sustain early operations. Preferred territories typically include metro areas, expanding suburbs, and regions with a strong concentration of pet owners and veterinary clinics.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Liquid Capital | $150,000 |
| Franchise Fee | $40,000 – $50,000 |
| Equipment & Infrastructure | $85,000 – $160,000 |
| Service Vehicle & Setup | $35,000 – $65,000 |
| Initial Marketing & Launch | $8,000 – $15,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | Percentage of gross revenue |
| Advertising / Brand Fund | As required by franchise system |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Strong long-term cash flow potential |
| Primary Revenue Streams | Private cremation, communal cremation, veterinary partnerships, memorial products |