Established
2011
Franchise Units
15
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$600,000
Home Based
No
Description
The Shred415 franchise represents a compelling opportunity within the rapidly expanding boutique fitness industry in the United States. Built around high-intensity interval training (HIIT), Shred415 has established a strong market position by blending treadmill-based cardio with functional strength training in an instructor-led, group fitness environment. The concept appeals to time-conscious consumers who want visible results, accountability, and motivation—without the impersonal feel of traditional gyms.
Shred415 studios are designed to deliver consistent, performance-driven workouts supported by expert coaching and a strong sense of community. The brand positions itself as a premium yet approachable fitness solution, attracting professionals, active adults, and fitness-focused individuals who value structure and measurable outcomes. With the continued shift toward wellness, preventive health, and boutique workout experiences, Shred415 benefits from recurring membership revenue, strong retention, and brand loyalty.
Why Invest in This Franchise?
Shred415 stands out in the crowded fitness space by focusing on efficiency, results, and community rather than volume-based gym memberships. Key reasons investors choose this franchise include:
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Strong demand for HIIT and boutique fitness experiences across the U.S.
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Membership-based recurring revenue model with predictable cash flow
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Smaller studio footprint compared to traditional gyms, lowering real estate risk
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Opportunity for single-unit or multi-unit ownership
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High engagement levels driven by instructor quality and workout structure
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Multiple revenue streams beyond memberships
Background
Established Year: 2011
Founders: Bonnie Micheli and Tracy Roemer
Shred415 was founded in Chicago with a clear vision: to deliver an efficient, results-focused workout that combines endurance and strength training in a motivating group setting. The founders identified a gap between big-box gyms and niche studios by developing a structured HIIT format that could be delivered consistently without sacrificing workout quality.
The brand expanded methodically, refining its training systems, instructor development programs, and operational processes before offering franchise opportunities. Today, Shred415 operates a growing network of franchised and supported studios across the United States.
Franchise Active Units: 15
Industry Category:
Boutique Fitness / Health and Wellness
Support Training
Shred415 offers comprehensive support at every stage of franchise ownership, from pre-opening preparation to long-term operations.
Pre-Launch Support:
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Site selection and demographic analysis assistance
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Studio design guidelines and equipment specifications
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Build-out planning and vendor coordination support
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Pre-opening marketing and launch strategy development
Training & Operations:
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Initial franchisee training covering operations, staffing, finance, and leadership
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Instructor recruitment, onboarding, and certification programs
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Detailed operations manuals and standardized procedures
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Technology systems for scheduling, memberships, and performance tracking
Marketing Support:
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Brand positioning and creative standards
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Digital marketing frameworks for local lead generation
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Social media and promotional campaign templates
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Grand opening and seasonal marketing support
Ongoing Support:
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Dedicated franchise support team
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Continuing education and performance reviews
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System-wide updates to programming and operations
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Peer collaboration and franchisee network access
Ideal Candidate
The ideal Shred415 franchisee is business-minded, people-focused, and passionate about wellness, but does not need prior fitness industry experience.
Ideal Candidates Include:
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Entrepreneurs entering the health and wellness sector
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Multi-unit operators diversifying their franchise portfolio
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Fitness enthusiasts transitioning into business ownership
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Investors capable of building and managing strong leadership teams
Key Characteristics:
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Strong customer service and team management skills
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Willingness to follow established systems and brand standards
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Adequate capital to fund the investment and initial operating period
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Interest in urban, suburban, or mixed-use retail locations
Financial Detail
| Financial Component | Estimated Range |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Investment | $150,000+ |
| Franchise Fee | $40,000 |
| Infrastructure & Build-Out | $200,000 – $350,000 |
| Equipment & Technology | $60,000 – $100,000 |
| Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital | $35,000 – $75,000 |
| Royalty Fees | Approx. 6% of gross revenue |
| Marketing Contribution | Approx. 2% of gross revenue |
