Established
2019
Franchise Units
32
Minimum Investment
$150,000
Franchise Fee
$50,000
Total Investment Range
$350,000
Home Based
No
Description
The Softroc Franchise represents a modern, scalable opportunity in the high-demand commercial flooring and surface solutions industry. Built around advanced resin flooring systems, polished concrete, and protective coatings, Softroc has positioned itself as a premium service provider for industrial, commercial, and institutional clients across the United States.
Unlike traditional flooring businesses that rely heavily on retail foot traffic or volatile consumer trends, Softroc operates in a business-to-business (B2B) environment, serving warehouses, manufacturing facilities, healthcare centers, food processing plants, retail chains, and commercial properties. This focus allows franchisees to build long-term contracts, repeat clients, and predictable revenue streams.
Why Invest in This Franchise?
Investing in a Softroc franchise provides access to an established commercial services model without the burden of developing technical expertise from scratch. Key reasons investors are drawn to this opportunity include:
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Operates in the essential commercial and industrial services sector
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Strong demand from logistics, manufacturing, healthcare, and food-grade facilities
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B2B contracts with repeat and referral-driven revenue
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Lower overhead compared to traditional brick-and-mortar franchises
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Scalable operations with the ability to add crews and territories
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Centralized systems, training, and supplier relationships
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Opportunity to build a multi-unit or regional operation over time
Background
Established Year: 2019
Brand Overview:
Softroc was founded with the objective of modernizing the commercial flooring and surface coatings industry by combining technical excellence with a franchise-ready operating model. The brand focuses on resin flooring, polished concrete, and specialty coatings designed for performance, compliance, and long-term durability.
Founders & Ownership:
Softroc was established by industry professionals with hands-on experience in commercial flooring installation, project management, and construction services. The leadership team identified a gap in the market for a brand that could deliver consistent quality across multiple regions while empowering local operators through franchising.
Brand Journey & Company History:
Beginning with company-operated projects, Softroc refined its systems, vendor relationships, and installation protocols before expanding through franchising. The franchise model allows owners to focus on sales, client relationships, and team management while technical execution remains standardized across locations.
Franchise Active Units: 32
Industry Category:
Commercial Flooring Franchise, Industrial Coatings Franchise, Construction Services Franchise
Market Presence in the USA:
Softroc serves industrial and commercial markets across multiple U.S. regions, targeting high-growth metropolitan areas, logistics hubs, healthcare corridors, and industrial zones.
Support Training
Softroc provides comprehensive franchise support designed to help franchisees launch, operate, and scale with confidence.
Pre-Launch Support:
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Territory selection and local market evaluation
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Business setup and operational planning
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Equipment, materials, and supplier onboarding
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Hiring guidance and crew structuring
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Pre-opening checklists and timelines
Initial Training Program:
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Technical training for resin flooring, coatings, and surface preparation
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Job-site safety, compliance, and quality standards
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Project estimation, pricing strategies, and bidding processes
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Commercial sales training and contract acquisition
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Operational workflows, scheduling, and quality control
Operational Support:
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Standardized operating procedures for all services
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Ongoing technical guidance and field support
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Access to approved materials and product systems
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Job costing, project management, and reporting tools
Marketing & Business Development Support:
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Brand-approved marketing materials
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Local lead generation and outreach strategies
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Support with commercial bids and proposals
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Relationship-building strategies with contractors, facility managers, and developers
Ongoing Support:
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Continuous training and system updates
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Performance reviews and coaching
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Expansion guidance for additional crews or territories
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Franchisee network access and peer collaboration
Ideal Candidate
The ideal Softroc franchisee is a business-minded operator who values structure, quality, and long-term growth.
Best-Suited Candidates Include:
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Entrepreneurs seeking a scalable B2B service franchise
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Owners with backgrounds in construction, operations, project management, or sales
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Investors interested in territory or multi-unit development
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Professionals transitioning from corporate or industrial roles
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Hands-on owners or semi-absentee operators with management support
Key Traits:
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Strong leadership and organizational skills
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Ability to build and manage commercial relationships
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Comfort with structured systems and operational discipline
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Financial capability to fund startup and early operations
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Commitment to safety, compliance, and service excellence
Location Preference:
Softroc franchises perform best in markets with active industrial, healthcare, logistics, and commercial development across the United States.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $50,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Minimum Investment Required | $150,000 |
| Infrastructure & Equipment Cost | $60,000 – $120,000 |
| Vehicles & Tools | Included in equipment range |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | Ongoing, based on gross revenue |
| Technology / Systems Fee | Included in royalty structure |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI | Strong potential with commercial contracts |
| Revenue Streams | Commercial flooring, industrial coatings, polished concrete, maintenance contracts |
