Support Training

Financial Assistance Provided: No
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A

Lead Generation Assistance: TAB provides an integrated approach to marketing and launching a new TAB business, consisting of:

• A curated list of target prospects in select industries and revenue sizes based on propensity to become members.
• Outbound marketing campaigns, involving email marketing, telemarketing, and webinars, to target prospects.
• Social media marketing to build connections, raise awareness and generate discovery meetings with prospects.
• TAB’s business networking and referral marketing programs, providing additional opportunities to generate interest from local business owners.
• Center of Influence events, educating select local influencers with special offers, so they can help spread the word about TAB.
• Customizable webpage
• Dedicated campaign manager to help navigate the launch of the business.
• Integrated Marketing Guide for Member Acquisition: Digital marketing guide combining assets and materials in the Marketing Toolkit with best practices from the field on how to use them.
• Customer Relationship Management (CRM) system for member prospecting and retention.

Co-Operative Advertising: Yes; Governed by marketing advisory board comprised of Franchisee/TAB Business Owners.

Training: TAB’s franchisee training program consists of:

• Phase 1: Setting the Foundations - (4 hours x 3 days - virtual)
• Phase 2: Preparing for launch - (8 hours x 5 days – face-to-face – 1 week after Phase 1)
• Phase 3: Launching your business - (8 weeks of “real life” experience – aided by Mentor and Accountability Partner)
• Phase 4: Advanced Skills and Growth Plans - (6 hours x 5 days – Virtual)
• On-going training via annual international facilitator conferences, webcasts, and online training