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The Alternative Board Franchise Opportunity

See Cities,
See States,
USA & CAN
Minimum Investment

$77,130

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Established

1990

layers

Franchise Units

355

payments

Minimum Investment

$77,130

payments

Franchise Fee

$44,000

payments

Total Investment Range

$95,405

home

Home Based

Yes

Description

Since 1990, The Alternative Board (TAB)® has been transforming the way business owners grow, lead, and succeed. With a presence in over 20 countries and a track record of helping more than 30,000 businesses, TAB empowers small to mid-sized business owners through peer advisory boards, one-on-one executive coaching, and proven strategic business planning tools.

TAB franchisees benefit from multiple revenue streams including business consulting, leadership development, and advisory board facilitation. This flexible, home-based business is ideal for experienced professionals seeking to leverage their executive skills while making a real difference in their community. With a low overhead model, powerful tools, and ongoing support, TAB provides a fulfilling and profitable path to business ownership in the growing business services sector.

Why Invest in this Franchise?

  • Proven Business Model: TAB's franchise system is built on a foundation of peer advisory boards and executive coaching, offering a unique blend of services that cater to the diverse needs of business owners

  • Established Brand: With decades of experience and a strong reputation, TAB is a recognized leader in the business coaching industry, providing franchisees with a trusted brand to represent.

  • Comprehensive Support: TAB offers extensive training and ongoing support, ensuring franchisees are equipped with the tools and knowledge to succeed.

  • Scalable Income Potential: The franchise model allows for multiple revenue streams, including membership fees, coaching services, and proprietary program offerings, enabling franchisees to scale their business effectively.


Background

1. Founded & Franchise Start:

  • TAB was founded in 1990 by Allen Fishman.

  • The franchise system was launched in 1996, making it one of the long-standing and reputable business coaching franchises in the USA and Canada.

2. Founders & Vision:

  • Allen Fishman, the founder, envisioned a platform where small and medium-sized business owners could access peer advisory boards and expert guidance.

  • The goal was to help entrepreneurs make informed decisions, grow their businesses, and navigate challenges with the support of experienced peers.

3. Ownership & Structure:

  • TAB is privately held under TAB Boards International, Inc.

  • Franchisees operate independently but follow TAB’s proven business model and utilize its proprietary tools and resources.

4. Franchise Units & Market Presence:

  • TAB has over 350 locations worldwide, with a strong presence in the United States and a growing network in Canada.

  • This global footprint ensures brand recognition, a network for collaboration, and access to best practices from other franchisees.

5. Brand Journey & Company History:

  • 1990-1996: Conceptualization and establishment as a business coaching service.

  • 1996 onward: Expansion via franchising to scale operations across North America.

  • Over the years, TAB has continuously refined its coaching methodologies, training programs, and peer board frameworks.

  • It has built a reputation for empowering small business owners and executives through strategic guidance and community-focused advisory boards.

6. Industry Category & Positioning:

  • Industry: Business Services / Coaching & Consulting.

  • Market Position: TAB is positioned as a premium, trusted business advisory and executive coaching brand. It focuses on peer advisory boards, one-on-one coaching, and business growth strategies.

  • Competes with other business coaching and consultancy franchises but differentiates itself with a strong peer-network model and proven ROI for clients.

7. Additional Information:

  • TAB combines strategic planning, business mentoring, and growth-focused tools in a franchise model that is scalable and home-based.

  • Franchisees benefit from a recognized brand, structured support systems, and ongoing development opportunities, making TAB a stable investment in the professional services sector.



Support Training

Financial Assistance Provided: No
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A

Lead Generation Assistance: TAB provides an integrated approach to marketing and launching a new TAB business, consisting of:

  • A curated list of target prospects in select industries and revenue sizes based on propensity to become members.
  • Outbound marketing campaigns, involving email marketing, telemarketing, and webinars, to target prospects.
  • Social media marketing to build connections, raise awareness and generate discovery meetings with prospects.
  • TAB’s business networking and referral marketing programs, providing additional opportunities to generate interest from local business owners.
  • Center of Influence events, educating select local influencers with special offers, so they can help spread the word about TAB.
  • Customizable webpage
  • Dedicated campaign manager to help navigate the launch of the business.
  • Integrated Marketing Guide for Member Acquisition: Digital marketing guide combining assets and materials in the Marketing Toolkit with best practices from the field on how to use them.
  • Customer Relationship Management (CRM) system for member prospecting and retention.

Co-Operative Advertising: Yes; Governed by marketing advisory board comprised of Franchisee/TAB Business Owners.

Training: TAB’s franchisee training program consists of:

  • Phase 1: Setting the Foundations - (4 hours x 3 days - virtual)
  • Phase 2: Preparing for launch - (8 hours x 5 days – face-to-face – 1 week after Phase 1)
  • Phase 3: Launching your business - (8 weeks of “real life” experience – aided by Mentor and Accountability Partner)
  • Phase 4: Advanced Skills and Growth Plans - (6 hours x 5 days – Virtual)
  • On-going training via annual international facilitator conferences, webcasts, and online training


Ideal Candidate

Function of the Owner/Daily Tasks:

  • Facilitate monthly business owner advisory board meetings, comprised of up to 10 members on each board. Members are typically business owners, CEOs, presidents and key executives. Members share issues and give real-world, practical advice on how to solve challenges and seize new opportunities.

  • Conduct individual monthly coaching sessions with each member. TAB has proprietary tools and processes to deliver value to members.

  • Present the TAB process and membership benefits to prospective members both in group and one-on-one settings.

  • Time to engage with the TAB community online, participating in webcasts, attending virtual trainings, and connecting with fellow franchisees to exchange ideas and best practices.

  • At the end of the day, enjoy personal and family time, reflecting on the positive impact made on members and the satisfaction of running their own successful franchise. With TAB’s support, grow the business while empowering others to do the same.



Financial Detail

Initial Cash Investment (Item 7): Investment Range: $77,130 - $$95,405

Minimum Net Worth: $300,000

Franchise Fee: $44,000

Royalty: 20%

Ad: 4%
Average Number of Employees: 0
Item 19: Yes
SBA Approved: Yes
Passive Ownership: No
Semi-Passive/Absentee Ownership: 
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: Yes; International
Veteran Discount: Yes; 10% off Franchise Fee


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The Alternative Board Franchise Opportunity

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