Established
2016
Franchise Units
40
Minimum Investment
$25,000,000
Franchise Fee
$100,000
Total Investment Range
$200,000,000
Home Based
No
Description
The Unbound Collection by Hyatt is not your typical hotel franchise. It is a curated portfolio of distinctive luxury and upper-upscale properties that retain their individuality while benefiting from the global strength of the Hyatt system. Positioned as Hyatt’s soft brand in the luxury and lifestyle segment, this collection is designed for iconic, story-driven hotels that want global distribution without sacrificing character.
Unlike standardized hotel models, each property under The Unbound Collection tells its own story—whether it’s a restored historic landmark, a contemporary architectural masterpiece, or a culturally immersive urban retreat. This makes it especially appealing to developers and investors seeking premium positioning in the boutique hospitality market while leveraging the operational and marketing strength of Hyatt Hotels Corporation.
In the competitive U.S. hospitality landscape—where experiential travel, lifestyle branding, and luxury personalization are driving ADR growth—the Unbound Collection sits in a high-margin category. Guests are not just booking a room; they are investing in an experience. That distinction translates into strong RevPAR performance potential and premium rate positioning across gateway cities, resort markets, and unique secondary destinations.
Background
Established: 2016
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Parent Company: Hyatt Hotels Corporation
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Industry Category: Luxury & Upper-Upscale Hospitality (Soft Brand Collection)
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Headquarters: Chicago, Illinois, USA
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Franchise Active Units: 40+ properties globally with a growing U.S. presence
The Unbound Collection by Hyatt was introduced in 2016 to meet rising demand from independent luxury hotels seeking global brand affiliation without losing their distinct identity. Rather than enforcing uniform prototypes, Hyatt curated a portfolio of unique properties that each carry a strong narrative and architectural personality.
Hyatt Hotels Corporation was founded in 1957 and has grown into one of the world’s leading hospitality companies, operating across multiple continents. The Unbound Collection represents Hyatt’s strategic expansion into the high-performing soft brand segment, catering to developers who value flexibility combined with global scale.
Support Training
Although each property maintains its own character, franchisees receive comprehensive institutional support:
Pre-Launch Support
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Market feasibility and demand analysis
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Site and development evaluation
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Brand integration strategy
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Design and architectural guidance
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Pre-opening marketing and PR campaigns
Operational Support
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Access to global reservation systems
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Revenue management tools and pricing analytics
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Procurement and vendor network access
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Quality assurance programs and brand standards
Marketing & Distribution
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Global sales representation
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Digital marketing integration
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Inclusion in Hyatt’s booking platforms
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National and international media exposure
Training & Development
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Executive onboarding programs
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Leadership development and service excellence training
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Operational performance benchmarking
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Ongoing educational resources
Ongoing Franchise Support
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Dedicated performance consultants
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Strategic revenue optimization guidance
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Brand compliance and operational audits
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Innovation and technology integration
Ideal Candidate
The Unbound Collection by Hyatt is designed for:
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Experienced hotel owners and operators
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Real estate investment groups
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Luxury resort developers
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Historic property redevelopers
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Institutional hospitality investors
Ideal franchise candidates typically:
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Possess prior hotel development or management experience
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Own or plan to develop architecturally distinct properties
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Have strong financial backing and access to capital
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Seek global brand affiliation without rigid standardization
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Target premium urban or resort markets
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $25,000,000 – $200,000,000+ |
| Minimum Investment Threshold | Typically $20,000,000+ |
| Initial Franchise Fee |
100,000
|
| Royalty Fee | Approx. 5% – 6% of Gross Room Revenue |
| Marketing & Reservation Fees | Approx. 2% – 4% |
| Development & Construction Costs | Varies (new build vs. conversion) |
| Furniture, Fixtures & Equipment (FF&E) | Based on luxury specifications |
| Pre-Opening Marketing Budget | Market-dependent |
| Working Capital (First 6–12 Months) | Project-specific |
| Estimated Break-Even Timeline | 4 – 7 Years (market dependent) |
| Primary Revenue Streams | Rooms, F&B, Events, Spa, Corporate Contracts |
