2019
8
$74,000
$50,000
$116,900
Yes
At Trua, we take the stress and uncertainty out of senior care placement. Our team specializes in matching seniors with the right care facilities based on their medical needs, lifestyle preferences, and financial situation. By offering a personalized, hands-on approach, we provide peace of mind to families, social workers, and healthcare professionals who need a reliable placement solution.
With over 15 years of industry experience, founder Matt has witnessed the emotional and physical toll of poor facility matches. That’s why Trua conducts thorough clinical assessments to understand each senior’s specific requirements. We don’t just offer options—we offer the right options, ensuring a better quality of life for seniors from day one.
Unlike traditional placement services that rely on guesswork or limited databases, Trua fills a vital gap in the senior care industry. Our proprietary process is rooted in compassion, accuracy, and clinical insight. We help clients navigate care levels such as assisted living, memory care, and skilled nursing—always with dignity and transparency.
Trua is more than a service—it’s a commitment to making aging safer and more manageable for families. Whether you’re a caregiver, hospital discharge planner, or concerned loved one, our trusted advisors are here to guide you every step of the way.
Established: 2019
First Unit Franchised: 2024
Franchised Units: 8
Company Owned Units: 1
Available in non-registration, IN
Canada Franchises: No
International Franchises: No
Financial Assistance Provided: No
Site Selection Assistance: N/A - Home based
Lease Negotiation Assistance: N/A - Home based
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
1 week in person at headquarters in Cincinnati, OH to review systems, processes, QuickBooks, interviews, etc. Virtual training provided as needed. 1 week of training at the franchisee's location prior to launch; Ongoing training provided as needed.
Owner-Operator: Day to day operations consists of client intakes, scheduling and/or attending facility tours with clients, market visits to find new referral sources, invoicing, client follow ups, managing team of account executives and admins.
Executive Model: Day-to-Day operations consists of managing team of account executives and admins, customer service needs.
IDEAL CANDIDATE
Driven & Resilient, Personable, Empathetic, Compassionate, Experienced leaders, Multi-Territory Owners Preferred. Backgrounds: Sales, Pharmaceutical or medical sales, senior community mgmt, etc.
Total Investment: $74,000 - $116,900
Minimum Net Worth: $150,000
Minimum Liquidity: $75,000
Franchise Fee: $50,000
Royalty: 8%
Ad: 2%
Item 19: Yes
Average Number of Employees: 3-5
Visa Candidates: Yes
Passive: No
Executive Model (Manager Run): Yes
Home-Based: Yes
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes; 10% ($5,000) off initial franchise fee