1955
300
₹ 50,00,000
₹ 2,00,000
₹ 70,00,000
No
Becoming a TTK Prestige franchise partner means joining a trusted legacy brand that has been shaping Indian kitchens for nearly 70 years. Recognized for its innovative designs, superior quality, and customer-first approach, TTK Prestige is more than just a product manufacturer—it’s a complete kitchen solutions provider.
Through its exclusive retail format—Prestige Xclusive Stores—the brand offers a one-stop shopping experience, showcasing its entire product range under one roof. This ensures customers get the latest appliances, attractive offers, and personalized service. With India’s rising disposable incomes and growing interest in premium, durable kitchenware, TTK Prestige is perfectly positioned to capture long-term market growth.
Legacy & Trust – Nearly 70 years of market leadership in kitchen appliances.
Strong Consumer Demand – Increasing preference for branded, high-quality kitchenware in India’s growing middle-class and urban households.
Proven Business Model – Hundreds of successful outlets across India with consistent performance.
Brand Popularity – One of India’s most recognized kitchen brands with a loyal customer base.
High Profitability – Established franchisees report 24–36% annual ROI with quick break-even timelines.
Scalable Opportunity – Suitable for metros, tier-II, and tier-III cities, offering flexibility in expansion.
Established Year & Founders
TTK Prestige was founded in 1955 in Chennai (then Madras) by T. T. Krishnamachari, a visionary entrepreneur and the founder of the TTK Group (established in 1928). Initially set up as TT Private Limited, the company collaborated with the UK-based Prestige Group in 1959 to manufacture pressure cookers in India.
Brand Journey & Company History
From its humble beginnings, TTK Prestige steadily expanded its product line beyond pressure cookers into cookware, gas stoves, induction cooktops, mixer grinders, small kitchen appliances, and water purifiers. Over the decades, the brand has grown to become a household name for quality, innovation, and trust in the Indian kitchen appliances industry.
In 1994, the company was officially renamed TTK Prestige Limited. Today, it operates five advanced manufacturing facilities in Hosur, Coimbatore, Karjan, Roorkee, and Khardi, along with two R&D centres dedicated to innovation.
Ownership & Market Presence
TTK Prestige is part of the diversified TTK Group, which operates in consumer durables, healthcare, and personal products. In India, the brand has a strong retail presence with over 600 Prestige Xclusive stores spread across 300+ cities, alongside its wide distribution network through multi-brand outlets and online platforms.
Industry Category
TTK Prestige operates in the kitchen appliances and cookware industry, catering to India’s fast-growing home and lifestyle market.
TTK Prestige ensures its franchise partners are fully equipped for success with:
Pre-Launch Support
Guidance on site selection and store layout design
Assistance with infrastructure setup and branding compliance
Supply chain and vendor onboarding
Training Programs
Comprehensive induction for franchise owners and staff
3-day training on product knowledge, POS system operations, inventory management, and customer service
Regular refresher training sessions to stay updated on new products and sales techniques
Marketing Support
National and regional marketing campaigns
In-store promotional material and seasonal offers
Digital marketing assistance, including website & e-commerce integration
Ongoing Support
Continuous operational guidance from dedicated franchise managers
Inventory replenishment and stock management support
Periodic performance reviews to maximize profitability
When TTK Prestige evaluates potential franchise partners, it looks for more than just investors—it seeks individuals who can embody the brand’s values and actively contribute to its growth. The “ideal franchisee” is defined by the following qualities:
The brand prefers hands-on owners who are actively involved in day-to-day operations, rather than passive investors.
Ability to spot business opportunities, manage challenges, and drive local sales.
Willingness to adapt to changing consumer trends and explore new marketing ideas.
Experience in retail, FMCG, consumer durables, or kitchen appliance sales is a plus.
Familiarity with customer service, stock management, and sales operations.
Even first-time entrepreneurs are considered if they demonstrate strong learning ability and passion for retail.
Genuine interest in kitchen solutions, home appliances, and cooking culture.
Ability to connect with customers by understanding their needs and recommending the right products.
Commitment to upholding the brand’s quality and service standards.
Ability to invest ₹20–₹40 lakh (including store setup, stock, and working capital).
Financial stability to sustain operations until the store reaches breakeven (12–24 months).
Willingness to allocate budget for local marketing and promotional events.
Adherence to TTK Prestige’s operational manuals, visual merchandising guidelines, and service quality benchmarks.
Willingness to participate in training programs, marketing initiatives, and product launches.
Maintaining the store’s image as a premium, customer-friendly retail outlet.
Ability to secure a prime retail location in:
High-footfall shopping streets
Popular malls or commercial complexes
Growing residential areas with middle- to high-income households
Store size typically 400–1,000 sq. ft., ensuring visibility and easy accessibility.
✅ In essence:
The ideal TTK Prestige franchisee is a business-minded, customer-oriented, and financially capable entrepreneur who is passionate about bringing premium kitchen solutions to their local market—while fully aligning with the brand’s heritage of quality, trust, and innovation.
| Component | Details |
|---|---|
| Total Investment Required | ₹20 – ₹40 lakh (varies by location) |
| Franchise Fee | ₹75,000 – ₹1,50,000 |
| Infrastructure Cost | Included in total investment (store interiors, fixtures, branding) |
| Marketing Budget | Included; additional local advertising at franchisee’s discretion |
| Working Capital | For initial inventory, salaries, and utilities |
| Royalty Fees | Minimal or nil, depending on agreement |
| Expected ROI | 24–36% annually |
| Break-even Time | 12–24 months |
| Revenue Streams | Sales of kitchen appliances, cookware, accessories, and add-on services |
