Established
2015
Franchise Units
30
Minimum Investment
$300,000
Franchise Fee
$40,000
Total Investment Range
$550,000
Home Based
No
Description
Tune Up The Manly Salon is redefining the men’s grooming experience in the United States. Blending the feel of a modern barbershop with the energy of a sports lounge, this franchise has carved out a strong niche in the booming men’s personal care industry. It’s not just about haircuts—it’s about atmosphere, service, and a premium client experience tailored specifically for men.
From the moment a customer walks in, the environment sets the tone: masculine décor, multiple TVs playing sports, a relaxed vibe, and skilled stylists who understand modern men’s grooming trends. Services typically include haircuts, beard trims, hot towel shaves, waxing, and other grooming treatments designed to keep clients coming back regularly.
In a market where men are spending more than ever on self-care, Tune Up positions itself as a destination rather than a quick-service haircut stop. With membership models, recurring visits, and a loyal client base, the brand offers franchisees a business that thrives on repeat revenue and strong community presence.
Why Invest in this Franchise?
Tune Up operates in the rapidly growing men’s grooming segment, which continues to expand as consumer behavior shifts toward regular maintenance and premium services. The brand stands out with its sports-lounge concept, recurring customer visits, and strong brand identity—offering franchisees a differentiated position in a competitive market.
Background
Established Year: 2015
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Industry Category: Men’s Grooming / Salon / Personal Care
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Headquarters: United States
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Active Units: 30+ locations operating across multiple U.S. states (approximate, expanding footprint)
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Ownership: Privately held franchise organization
Tune Up The Manly Salon was founded with a simple but powerful idea: create a space where men can enjoy grooming services in a setting that feels tailored to them. Unlike traditional salons or old-school barbershops, Tune Up blends modern design, hospitality, and entertainment into one cohesive concept.
Over the years, the brand has expanded across several states, building a loyal customer following and refining its franchise system. Its steady growth reflects the rising demand for specialized men’s grooming experiences. With continued expansion plans across the United States, the company aims to develop both single-unit and multi-unit operators in high-traffic suburban and urban retail corridors.
Support Training
Tune Up The Manly Salon provides comprehensive franchise support designed to guide owners from initial planning through full-scale operations.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Store layout design and build-out specifications
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Vendor sourcing for equipment and supplies
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Grand opening marketing strategy
Initial Training
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In-depth operations training for owners and managers
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Service standards and client experience training
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POS systems and technology management
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Staffing and hiring guidance
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Financial management basics
Operational Support
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Ongoing field support and performance coaching
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Operations manuals and standardized procedures
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Product sourcing and supply chain coordination
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KPI tracking and benchmarking tools
Marketing & Brand Support
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National brand marketing strategies
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Digital marketing templates and social media guidance
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Local store marketing playbooks
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Promotional campaigns and seasonal initiatives
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Membership program support
Ongoing Development
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Continuing education for stylists
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Leadership development for franchisees
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Access to franchisee network and best-practice sharing
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Periodic system updates and business optimization guidance
Ideal Candidate
Tune Up The Manly Salon is well-suited for:
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Entrepreneurs looking to enter the beauty and grooming sector
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Multi-unit operators seeking diversification into service-based retail
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Investors interested in semi-absentee ownership with strong management
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Community-focused business owners
Preferred Qualities
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Strong leadership and team-building skills
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Customer-service mindset
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Ability to manage staff and maintain brand standards
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Financial stability to meet investment requirements
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Interest in operating within retail centers or high-visibility corridors
While prior salon experience can be helpful, it is not mandatory. The franchise system is structured to support individuals from corporate, hospitality, retail, or service backgrounds who are committed to building a recurring-revenue business.
Financial Detail
Total Investment Required: Approximately $300,000 – $550,000
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Minimum Investment: Around $300,000
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Franchise Fee: Estimated $40,000 – $50,000
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Royalty Fees: Typically 5% – 7% of gross sales
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Marketing/Brand Fund Fee: Around 1% – 2%
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Build-Out & Infrastructure Cost: $150,000 – $300,000 depending on size and location
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Equipment & Furniture: Included in build-out estimate
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Initial Marketing Budget: $10,000 – $25,000
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Working Capital: 3–6 months recommended operating reserves
