Established
1988
Franchise Units
60
Minimum Investment
$600,000
Franchise Fee
$35,000
Total Investment Range
$1,200,000
Home Based
No
Description
Wahoo’s Fish Tacos is a well-established fast-casual restaurant brand known for its fresh seafood, bold flavors, and laid-back California surf culture. Founded in 1988 in Costa Mesa, California, the brand has grown into a recognized name in the Mexican-inspired seafood segment, offering grilled fish tacos, burritos, bowls, salads, and signature sauces that appeal to health-conscious and flavor-driven customers alike.
Unlike traditional taco chains, Wahoo’s focuses on grilled proteins, citrus-marinated meats, and lighter menu options, making it a popular choice for families, professionals, college students, and fitness-oriented diners. The colorful interiors and surf-themed atmosphere create a welcoming dining experience that encourages repeat visits.
With decades of operational refinement and brand recognition, Wahoo’s Fish Tacos presents a compelling franchise opportunity for entrepreneurs looking to enter the growing U.S. fast-casual restaurant market.
Why Invest in Wahoo’s Fish Tacos?
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Established Brand (Since 1988) – Over three decades of market presence and customer loyalty.
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Strong Niche Positioning – Seafood-forward tacos and bowls differentiate it from standard Mexican chains.
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Fast-Casual Growth Segment – Aligns with consumer demand for quality food served quickly.
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Health-Conscious Appeal – Grilled options and customizable meals attract modern diners.
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Multiple Revenue Channels – Dine-in, takeout, online ordering, catering, and delivery.
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Proven Operating Systems – Streamlined kitchen processes and brand standards reduce startup risk.
Background
Established: 1988
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Founders: Wing Lam, Ed Lee, and Mingo Lee
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Headquarters: California, USA
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Industry Category: Fast Casual – Mexican & Seafood Fusion
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Franchise Active Units: 60+ locations across the United States
The brand started as a small neighborhood taco shop and expanded steadily while maintaining its authentic California identity. Today, Wahoo’s operates in several U.S. states, building a loyal following through quality ingredients, consistent branding, and community engagement.
Support Training
Wahoo’s Fish Tacos provides structured franchise support to help owners launch and operate successfully.
Pre-Opening Support
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Site selection and lease guidance
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Store design and build-out assistance
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Vendor sourcing and equipment support
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Grand opening marketing planning
Training
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Kitchen operations and food preparation
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Inventory and cost control
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POS systems and reporting
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Customer service standards
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Management and staff training
Ongoing Support
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Field operations assistance
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Marketing programs and promotional campaigns
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Operational updates and performance monitoring
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Supply chain support
This comprehensive system helps franchisees maintain brand consistency while maximizing efficiency.
Ideal Candidate
Wahoo’s is ideal for:
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Entrepreneurs with restaurant or multi-unit management experience
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Investors passionate about hospitality and community involvement
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Operators with strong leadership and financial management skills
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Candidates with sufficient capital and long-term growth vision
Prime locations include high-traffic retail centers, suburban growth markets, college towns, and lifestyle developments.
Financial Detail
| Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $600,000 – $1,200,000 |
| Leasehold Improvements | $250,000 – $500,000 |
| Equipment & Fixtures | $150,000 – $250,000 |
| Initial Inventory | $15,000 – $25,000 |
| Grand Opening Marketing | $20,000 – $40,000 |
| Working Capital (3–6 Months) | $75,000 – $150,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing/Advertising Fee | 1% – 3% of Gross Sales |
| Estimated Annual Revenue | $1,000,000 – $2,000,000+ |
| Estimated Break-Even | 18 – 36 Months |
| Estimated ROI Timeline | 3 – 5 Years |
