The Big Biscuit Expands Franchise Growth in 2026

Breakfast-and-Lunch Franchise Strengthens Leadership, Menu Innovation and Market Development

As consumer demand for breakfast dining continues to grow across the United States, The Big Biscuit is entering a new chapter focused on strategic franchise expansion, operational consistency and guest-driven innovation. The 30-unit breakfast-and-lunch franchise is building on more than two decades of growth by refining its leadership structure, expanding menu offerings and targeting carefully selected development markets throughout 2026.

Rather than pursuing aggressive growth for the sake of adding locations, The Big Biscuit is concentrating on intentional expansion designed to protect the brand’s culture, operational standards and customer experience. This measured approach continues to differentiate the company in an increasingly competitive restaurant franchise landscape.

Leadership Transition Supports Long-Term Franchise Growth

At the beginning of the year, The Big Biscuit officially announced Chad Offerdahl as the company’s new president and CEO. The transition reflects over 15 years of operational leadership and hands-on involvement within the organization.

Working alongside his father, David Offerdahl, Chad has played a major role in developing the systems, processes and operational discipline that support the franchise today. His leadership has helped shape the company’s culture while maintaining the hospitality-focused experience customers have come to expect.

The leadership transition comes at a significant moment for the brand following its 25th anniversary celebration and the opening of its milestone 30th restaurant. As the company expands throughout the Midwest and explores new growth territories, Chad will oversee development strategy, operational execution and long-term brand direction while David remains actively involved as owner and partner.

According to Chad, the focus moving forward is not about reinventing the company but scaling the operational systems and customer experience that have already proven successful. Leadership remains committed to strengthening franchisee support, operational infrastructure and brand consistency as the franchise system grows.

The continuity within leadership positions the company to expand without losing the identity that helped establish its loyal customer base.

The Big Biscuit Expands Menu Innovation While Protecting Brand Identity

Alongside its leadership evolution, The Big Biscuit continues investing in menu innovation designed to improve guest engagement while staying true to the concept’s biscuit-centered identity.

The brand’s updated spring menu reflects increasing consumer demand for customization, shareable options and bold flavor profiles. One of the biggest additions is the permanent launch of the Build-Your-Own Breakfast Sandwich, allowing guests to personalize their meals based on individual preferences.

The customizable sandwich initially gained popularity during off-menu testing before earning a permanent place on the menu. Leadership views the successful rollout as an example of the company’s ability to respond quickly to guest feedback and evolving dining trends.

The Big Biscuit is also expanding its shareable offerings with the introduction of the Biscuit Basket featuring four freshly baked buttermilk biscuits. In addition, the popular Biscuit Trio has now become a permanent menu item after strong customer demand.

Several signature items continue driving customer interest, including the Bonut, a biscuit dipped in French toast batter, fried and coated in powdered sugar, and the Loaded Sticky Biscuit, which features buttermilk biscuit dough baked with cinnamon filling and topped with vanilla icing, cranberries and pecans.

These menu additions are designed to increase group dining occasions, encourage add-on purchases and strengthen customer engagement during breakfast and brunch visits.

Beyond breakfast, the franchise is also enhancing its lunch lineup with the addition of the Nashville Hot Chicken Sandwich, giving guests a spicy and highly craveable option while maintaining the brand’s made-to-order quality standards.

Franchise Growth in 2026 Focuses on High-Potential Markets

The Big Biscuit’s franchise growth strategy for 2026 centers on markets that complement its daytime restaurant model and community-oriented approach to hospitality.

The company is maintaining a disciplined development strategy focused on identifying markets that align with the brand’s operational strengths and customer demographics. Rather than expanding too quickly, leadership is concentrating on markets where the concept can scale sustainably.

In the short term, Kansas remains a major focus for corporate expansion, with four additional locations scheduled to open during the year. The continued growth within existing territories reinforces the company’s ability to scale while maintaining operational efficiency and consistency across units.

Outside Kansas, The Big Biscuit is evaluating additional opportunities in markets including Little Rock, Arkansas, while continuing to build momentum in Texas, which leadership views as one of the brand’s most important long-term expansion priorities.

The company is targeting family-oriented communities, college towns and high daytime traffic corridors where breakfast and brunch concepts traditionally perform well.

Leadership believes this targeted expansion strategy allows the brand to partner with franchise operators who value operational excellence, customer experience and long-term community involvement.

Operational Discipline Remains Central to Expansion Plans

As The Big Biscuit continues growing, the company remains focused on protecting the operational simplicity that has supported the brand’s success for more than 20 years.

Leadership believes strong unit-level execution and consistent guest experiences are critical as the franchise footprint expands into new territories. Instead of prioritizing rapid nationwide growth, the company is concentrating on building a franchise network aligned with its culture and long-term vision.

The franchise continues seeking operators who understand hospitality, leadership and community engagement while embracing the simplicity of the brand’s daytime-focused operating model.

At its foundation, The Big Biscuit remains committed to the qualities that helped establish its reputation in the breakfast category: hearty comfort food, welcoming service and a dining experience that encourages repeat visits from loyal customers.