Gen Z Favorite Brands and Franchise Lessons to Learn

7 Brands Gen Z Loves and What Franchise Systems Must Learn to Stay Competitive

Gen Z is redefining consumer expectations across every industry, and franchising is no exception. This generation evaluates brands through a broader lens—prioritizing authenticity, purpose, personalization and convenience over price alone. For franchise systems looking to scale and remain relevant, understanding how to connect with Gen Z is critical.

Franchise brands that resonate with younger audiences are not just selling products—they are embedding themselves into daily habits, lifestyles and values.

FACE FOUNDRIÉ

FACE FOUNDRIÉ has positioned itself as a modern skincare concept that makes professional treatments accessible and routine. Since launching in 2019, the brand has built strong appeal among Gen Z by aligning with self-care culture.

Brilliant Tactic: The brand integrates skincare into everyday wellness routines rather than positioning it as an occasional luxury.
Lesson: Franchises that align with existing lifestyle habits—especially around self-care—create natural, repeat engagement with Gen Z consumers.

Gong Cha

Gong Cha has built global popularity by offering highly customizable beverages, allowing customers to tailor drinks to their exact preferences. Its flexible menu and personalization options strongly appeal to Gen Z.

Brilliant Tactic: The brand makes customization central to the experience, giving customers control over flavor, sweetness and add-ons.
Lesson: Personalization is no longer optional. Gen Z expects products and experiences that reflect individual preferences.

Jersey Mike’s

Jersey Mike’s continues to attract younger consumers by combining quality food with a strong commitment to community impact. Its long-standing charitable initiatives reinforce brand authenticity.

Brilliant Tactic: The brand’s consistent focus on giving back builds trust and emotional connection with customers.
Lesson: Purpose-driven brands resonate more deeply. Social responsibility is a key factor influencing Gen Z loyalty.

Planet Fitness

Planet Fitness has redefined the gym experience with its inclusive “Judgement Free Zone” positioning, making fitness accessible to a broader audience.

Brilliant Tactic: The brand removes intimidation and creates a welcoming, low-pressure environment.
Lesson: Simplicity and inclusivity matter. Gen Z gravitates toward brands that feel approachable and supportive.

Playa Bowls

Playa Bowls has successfully blended health and lifestyle by offering vibrant, visually appealing menu items in a beach-inspired setting.

Brilliant Tactic: The brand creates highly shareable, social media-friendly experiences that drive organic visibility.
Lesson: Visual appeal and social buzz are powerful drivers. Gen Z discovers and engages with brands through digital platforms.

Smoothie King

Smoothie King continues to grow by focusing on functional nutrition and convenient wellness solutions that fit into busy lifestyles.

Brilliant Tactic: The brand simplifies healthy living with quick, accessible options and digital ordering convenience.
Lesson: Convenience combined with wellness is a winning formula for Gen Z engagement.

Starbucks

Starbucks remains a dominant Gen Z brand by offering a customizable, consistent and experience-driven environment.

Brilliant Tactic: It transforms everyday purchases into personalized rituals supported by seamless technology and inviting spaces.
Lesson: Successful franchises create experiences—not just transactions—encouraging repeat visits and brand loyalty.

What Franchises Should Take Away

Gen Z is shaping the future of franchising by demanding authenticity, personalization, purpose and convenience. Brands that integrate these elements into their operations, marketing and customer experience will be best positioned for sustained growth.