pūrvelo was founded in 2015 in Charlottesville, Virginia and currently has 4 corporate owned studios in Virginia, Alabama, North Carolina and Georgia. pūrvelo is not your typical boutique fitness. This brand is built on a foundation principle of community, local connections, and individual empowerment. pūrvelo embodies a culture of growth, development, laughter, love, and a fit community. Turn down the lights, turn up the music and redefine what it means to workout. pūrvelo does not use mirrors or metrics. While pūrvelo sets the bar high in terms of our workout with focus on the rider experience and not on the instructor on their podium. pūrvelo instructors connect with individuals and read body language to effectively motivate riders in real-time during our workouts, as opposed to competitors in this space that operate and rely on metrics-based workout. Markets available across the US as well as an area developer model.
Franchised Units: 2
Company Owned Units: 2
Pending State Registrations:
NOT REGISTERED: CA, MN, WA,
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty: 6%
Ad: 2%
Item 19: Yes
Average Number of Employees: 5-7
Visa Candidates: Yes
Passive Ownership - Semi Absentee: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes, 10% of franchise fee
Lease Negotiation Assistance: Yes; Morrow Hill or Cushman & Wakefield
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
Training will consist of roughly 60 hours of a mix of virtual, classroom hours at corporate in Charlottesville, VA as well as in studio. This training will be offered to the franchisee +1 or their general manager +1. Franchisee must complete the initial training program no later than three months after the Effective Date of the Franchise Agreement. We do not charge a fee for participation in the initial training program; but, the franchisee is responsible for the costs and expenses (such as transportation, lodging, meals, incidentals and compensation) of each person who attends the training
<1. Former high-level athlete or lives life fitness focused and is ready to own a business focused on fitness, health and wellness.
2. Anyone who lives on the cutting-edge of health and wellness and aims to contribute to their community in a way to promote a healthy lifestyle.
3. Spouses or family of college coaches, school gym teachers/athletic directors who believe purvelo is an asset to the area students and athletes